Campaign for Action Update: November 26, 2012


AC Resources: Tools to Expand & Strategically Utilize Your Network

Webinar: What is messaging? How do I use it? Tips to promote your Campaign work.

When someone asks you what the Campaign for Action is, what do you say? Do you have an “elevator speech”? What are the three most important points of your state Action Coalition work?

The Campaign has just completed a message development or “refresh” process to make it easier for us to talk about the Campaign and why it matters. With state Action Coalitions across the country and hundreds of partners and volunteers, we are more likely to be effective when we all speak with one voice.

Join us for a webinar to review the new messaging and how to use it. You will also have the opportunity to speak with communications experts about how to promote the work of your state Action Coalition.

November 29, 2:30-3:30 pm EST

Register here, then mark your calendar.

Also check out the Communications Corner below for “How to Use Campaign Messages.”

RWJF Connect eTraining Series: Leveraging the Media to Gain Policymaker Support

The media can play an important role in distributing your message, but navigating the press can be just as tricky as figuring out how to work with policymakers. This session will focus on how to engage local and national media in ways that help you get the attention of policymakers, and eventually, help grantees shape good policy.

December 14, 2:00-3:30 pm EST

Register here.

Connect with Jonas Scholars in Your State

On November 9, 154 scholars from the Jonas Center for Nursing Excellence participated in an RWJF/CCNA webinar that provided a comprehensive look at the work of the Campaign for Action. If you have not reached out to Jonas Scholars in your state or have not heard from them lately, please do so soon. Please contact Jen Cooper at [email protected] with any questions. If you have ideas on how Jonas Scholars could be involved with the work of your action coalition, please share them on our online community.

The archived webinar and materials can be found here.

Best Practices for Organization & Development of Action Coalitions

Authors from four Nebraska institutions collaborated to write a scholarly article on two conceptual models used to help form the Nebraska Action Coalition. The article, “Conceptual models to guide best practices in organization and development of state Action Coalitions,” may be helpful as you continue to grow your AC. A discussion of the models’ applications is included and offered as best practices for others seeking to form partnerships, build coalitions and establish action plans and priorities.

Read/download the full paper and learn more about the authors here.

What Makes an Effective Coalition?

We shared this with you back in January, but feel it’s worth repeating. TCC Group, funded by The California Endowment, has released a report with evidence-based indicators of effective coalitions. The report explores the evidence base for factors of effective coalitions, how to assess these factors, and how to improve the coalition’s effectiveness. The Coalition Capacity Checklist at the end of this document is a particularly helpful resource as Action Coalitions continue to grow.

You can read/download the full paper here.

Communications Corner

How to Use Campaign Messages

As the Future of Nursing: Campaign for Action gains momentum in its third year, we want to make sure that our messages reflect our progress and resonate with stakeholders within and outside of the nursing community. To help us speak with one voice, the Campaign has developed a new message framework and an accompanying guide to help you use it effectively. Check out the new Campaign messages and get tips about how to use them in the newest Communication Corner piece, “How to Use Campaign Messages.”  Don’t forget to register for this Thursday’s webinar, “What is Messaging? How Do I Use it? Tips to Promote Your Campaign Work.”

What’s going on in our Online Community

In the online community, you can check out and talk about an interview with Sue Hassmiller, the Campaign’s director. Sue talks about where the campaign has been, where it’s going, and the latest initiatives focusing on advancing the report’s recommendations in Six Questions for Sue.

When you’re visiting the online community, remember that your colleagues across the country want to hear from you! You can do that by following these simple steps.

Step 1: Go to

Step 2: Select the red “Community” button (top right on home page)

Step 3: Select “Create Account” (top left), enter the requested information, including a picture (optional) and read the Terms of Service, then select “Submit”

This short process allows you to post your thoughts, ideas, comments or resources on all things related to the Campaign for Action.

Funding and Other Opportunities

HRSA Division of Nursing Funding Announcement

Today the Health Resources and Services Administration (HRSA) announced this year’s Nurse Education, Practice, Quality and Retention program – Interprofessional Collaborative Practice Funding Opportunity. The announcement is now posted on HRSA will also offer a technical assistance webinar.

Learn more and apply here.

Applications due January 25.

Technical Assistance webinar

December 5, 1:30-3:00 pm EST
Register here.
Join here.

Opportunities from Recent Weekly Updates:

AACN Awards for Outstanding Dissertation and Capstone Project

All nominations must be received by December 7

RWJF New Careers in Nursing Call for Applications

Apply by January 13, 2013

RWJF Executive Nurse Fellows Call for Applications

Apply by January 15, 2013

NCSBN Wants to Fund Your Regulatory Nursing Research

Apply by January 18, 2013

Collaborative Academic Progression Models: Showcasing Successful Partnerships

Webinar: January 22, 1:00-2:00 pm ET

Campaign Pillars

Advancing Nursing Education

Education Transformation Regional Meeting Resources Now Available

Did you attend one of the Regional Education Meetings that CCNA hosted between December 2011 and June 2012? Have you heard about the great work accomplished during these meetings? Are you working on transforming nursing education?

If you answered “yes” to any of those questions, you will want to see check out these resources, which include:

  • A brief summary of the four meetings outcomes;
  • A longer resource guide outlining the key findings from all four meetings; and
  • The PowerPoint slides from every presentation given at each of the four meetings.

Promoting Nurses as Leaders

Duke and Johnson & Johnson Launch Leadership Training Program for Nurses

The Duke University Schools of Medicine and Nursing and Johnson & Johnson, with their combined history of excellence in clinical leadership training, have entered into a unique partnership to create the Duke-Johnson & Johnson Nurse Leadership Program. This certificate program will train the advanced practice nurse to be better able to meet the challenges of the evolving healthcare environment.

Fellows who successfully complete the program will be equipped with the skills and competencies to lead healthcare teams to increased operational efficiency and improved patient outcomes with a focus on underserved populations.

Learn more here.

Register Now for ANA Leadership Webinar

You are a nurse. You are a leader. Enhance your personal leadership skills and expand your influence on the job and in your community.  Register now for the December 11 webinar on Personal Leadership at Understand how to leverage your personal leadership style in the midst of complexity, conflict, and change.  ANA President, Karen Daley will join the panel discussion following the presentation.

December 11, 2:00 – 3:15 pm EST

Register here.

Hospital Safety as a Priority: An Opportunity for Nurses to Lead 

On October 31, CCNA and The Leapfrog Group hosted a webinar on the opportunity nurses have to lead in promoting hospital safety. The Leapfrog Group publicly reports hospital safety scores, which is achieved in part by the leadership of nurses who play a vital role in patient safety.  As champions of promoting hospital transparency and safety, The Leapfrog Group is committed to implementing the recommendations in the IOM Future of Nursing report. On this webinar, presenters discussed the progress and vital role of nurse leaders in achieving and maintaining safety standards in our nation’s hospitals.

Watch the archived webinar and or read the webinar summary here.

Removing Barriers to Practice & Care

Advances in Nursing Science Focuses on Scope of Practice

The topic of the current issue of the journal Advances in Nursing Science was planned soon after the 2010 “Future of Nursing” Report was published by the Institute of Medicine. This “Scope of Practice” issue was planned with the hope of publishing the insights of nursing scholars who have explored factors that interfere with nurses practicing to the full extent of their education and training.  It includes seven articles that address these challenges and offer significant evidence that can be called upon to create changes that are needed to realize the goal of the first “Future of Nursing” recommendation.

All articles are available here for free as part of a special promotion.

Nurse Practitioners: The Right Prescription to Ease the Doctor Shortage

The University of Michigan issued a press release this month regarding Michigan’s primary care provider shortage and regulations that prevent NPs from practicing to the full extent of their education and training. Joanne Pohl, former director of the university’s Adult Nurse Practitioner Program, recently testified before Michigan’s Health Policy Committee on behalf of Senate Bill 481, which would allow nurse practitioners to practice independently.

Read the full press release here.

Interprofessional Collaboration

Indiana Interprofessional Education Simulation

On October 26, the Indiana Action Coalition organized the Indiana’s first statewide interprofessional education simulation event at the Fairbanks Simulation Center on the Indiana University Medical Center campus. Participation from across Indiana included 23 students and 18 faculty members from 4 different universities, representing 6 disciplines. Students were randomly assigned to workgroups without previous history of working together or knowledge of the clinical scenarios they were assigned. The student teams rotated through five different clinical scenarios that posed a variety of inpatient or emergency situations to work through as a team.

Several students voiced that they lacked interdisciplinary understanding prior to the simulation. Most students believed this event gave them a better understanding of individual and overlapping roles for healthcare providers in the participating disciplines. As a group, the students voiced strong desire for additional simulation to be a part of their education. The AC hopes this first event has generated interest and will serve as a foundation for future collaboration and participation in simulation exercises among various training programs across Indiana.

Learn more about the simulation here.

Honoring Nurses

New Documentary Aims to Give Realistic Portrayal of Nursing

A new documentary, Nurses: If Florence Could See Us Now, informs viewers about the important role nurses play not just as clinicians but also as educators, researchers, leaders and innovators. It illustrates the highs and lows of the job, as well as its tremendous impact on people’s lives, health and health care.

The film was produced by On Nursing Excellence, a non-profit organization led by nurse volunteers who are committed to building a strong, empowered and engaged nursing workforce.

Watch the trailer here.

Health Innovations

Webinar: Nurse-Led Intervention to Improve Screening & Treatment for Substance Abuse

The Interdisciplinary Nursing Quality Research Initiative (INQRI) is hosting a series of webinars featuring all of their grantee teams focused on translating research into practice. This first webinar features a study testing the implementation of a nursing intervention using substance use Screening, Brief Intervention, and Referral to Treatment (SBIRT) in an acute hospital setting. An alarming one in four hospital admissions are related to substance abuse.

November 28, 12:00 – 1:00 pm EST

Register here and learn more about the study here.

Dates for upcoming webinars in this INQRI series:

  • 12/19/12 – 3p-4pET – “Translation of a Transitional Care Nursing Intervention for People with Serious Mental Illness”
  • 1/31/13 – 2p-3pET – “Dissemination and Implementation of Evidence-Based Methods to Measure and Improve Pain Outcomes”
  • 2/14/13 – 3p-4pET – “Creation of a Nurse Manager Development Program to Increase Patient Safety”
  • 2/28/13 – 3p-4pET – “Implementation and Dissemination of an Interdisciplinary Nurse-Led Plan to Manage Delirium in Critically Ill Adults”
  • 3/12/13 – 4p-5pET – “Implementation of a Risk Specific Fall Prevention Bundle to Reduce Falls in Hospitals”

Webinar: Strong Start for Mothers and Newborns – Reducing Early Elective Deliveries

On Wednesday, November 28th, the CMS Innovation Center will be holding a webinar to discuss the importance reducing early elective deliveries has on improving the health of mothers and newborns across the country. Expert speakers will share some best practices on how to reduce early elective deliveries. Strong Start for Mothers and Newborns is an initiative to reduce early elective deliveries prior to 39 weeks and to offer enhanced prenatal care to decrease preterm births.

November 28, 3:00 – 4:30 pm EST

Register and find more information here.

A Nurse’s Personal Experience with Care Coordination

After her husband’s stroke, registered nurse Beth Ann Swan gained a better sense of the complexity inherent in coordinating care transitions. She tells her story in Health Affairs to draw attention to the need for better care coordination, particularly after a hospital stay.

Read her story here (Health Affairs membership required for full text).


For Your Bookmarks: Leah Binder’s Forbes Blog

CEO of the Leapfrog Group, Leah Binder, has a blog on health care reform that is well worth the spot in your browser’s bookmarks bar. Blog posts have emphasized the need to address changes in health care instead of just health coverage and how the private sector is shaping the future of health reform. The Leapfrog Group is a member of CCNA’s Champion Nursing Coalition.

Read the blog here.

Upcoming Webinars Related to the Campaign for Action

CCNA continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately.  If you don’t receive an invite to a webinar that you would like to attend contact Michael Pheulpin at [email protected] for more information.

November 29, 2:30-3:30 p.m. EST – What is Messaging? How Do I Use It? Tips to Promote Your Campaign Work (Invitation sent)

December 13, 3:30-5:00 p.m. ESTData: An Overview of What is Collected, Where to Access It and How to Use It (Invitation sent)

February 7, 3:00-4:30 p.m. EST – Laying the Groundwork for Evaluating Progress (Invitation to be sent)

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