Campaign for Action Update: December 17, 2012


Below are the weekly Campaign for Action updates for the Action Coalitions for December 17, 2012, that describe successes, related activities, and relevant tools for this national campaign.


New Year’s Resolution for Health Care Transformation 2013

As the Future of Nursing: Campaign for Action progresses, we are heading into 2013 with a renewed focus on what we can do to transform health care. With that in mind, the Robert Wood Johnson Foundation (RWJF) is interested in hearing what your Campaign for Action New Year’s resolutions are for health care within your state or across the nation. If you have some innovative ideas or a health care wish-list, then share your thoughts in a blog post, written for the public that is between 300-800 words. What should be this coming year’s highest health care system priority? Your contribution will be posted on RWJF’s Human Capital blog and linked to the CFA Community.

So let’s kick off the new year by keeping the conversation going on health care transformation and the role of nursing. For blog tips and guidelines, visit our Community Post Guidelines in our online community and check out last year’s posts on the RWJF Human Capital blog. Remember to include a headline and send in your picture along with your post to [email protected]. RWJF is encouraging submissions by December 20, 2012.

More Communications Resources – Abridged

As part of your work to connect with audiences and generate support, we’ve uploaded additional resources for you. This includes a sample Campaign for Action elevator speech and a 2 ½ minute video highlighting the full length webinar hosted on November 29th on “How to Make Messaging Work for You” that incorporated our refreshed campaign messages. We invite you visit the online community to comment and download so you can share these resources with your colleagues. Don’t miss this chance to get more people to support the work within your state.

You can access these tools here.

Relating Your Message to Current Events

Visit a post that complements our elevator speech module by reading an article titled “Advocates Sue to Change the ‘Nursing Cliff’ in California”. Learn how today’s landscape affects nursing in California and see how the article ties the human element to the campaign – a powerful way to enlist people’s support.

Coalition Building: Make Use of Both Sides of the Coin

There are two sides of the coin in coalition building. Both are equally important but one may be less obvious and less practiced. As you approach new stakeholders keeping both in mind will pay dividends (pun intended!). One side is collecting your data, developing your key messages, telling your story and sharing your needs. The other side is listening actively to their story and paying attention to their needs.

Read this community post by Nancy Reller to learn more about how to approach potential stakeholders thinking about both sides of the coin.

Funding and Other Opportunities

Opportunities from Recent Weekly Updates:

RWJF New Careers in Nursing Call for Applications

Apply by January 9, 2013

HRSA Nurse Faculty Loan Program

Apply by January 10, 2013

Technical Assistance Webinar: January 8, 1:00-3:00 pm EST

Register here. Join here.

RWJF Executive Nurse Fellows Call for Applications

Apply by January 15, 2013

NCSBN Wants to Fund Your Regulatory Nursing Research

Apply by January 18, 2013

Collaborative Academic Progression Models: Showcasing Successful Partnerships

Webinar: January 22, 1:00-2:00 pm ET

Nurse Education, Practice, Quality and Retention program – Interprofessional Collaborative Practice

Apply by January 25, 2013

Technical Assistance Webinar: December 5, 1:30-3:00 pm EST

Register here. Join here.

Campaign Pillars

Promoting Nurses as Leaders

New Study on Nurses’ Representation on Governing Boards

Are interprofessional collaboration and nurse leadership on your 2013 to-do list? If so, our Campaign for Action Senior Advisor Diana Mason, PhD, C, FAAN, RN and the American Nurses Association’s David Keepnews, PhD, RN, JD, FAAN just released a study with results from a survey conducted in New York City hospitals and other health care facilities. You can read the highlights and access the study titled “Health Professionals’ Representation on Governing Boards of Health Care Organizations in New York City” here.

Jan. 16th ANA Leadership Webinar – Unleashing Innovation and Creativity

Examine innovation within your sphere of influence in order to improve outcomes, efficiency and job satisfaction. Learn the techniques to create a climate of innovation and to overcome barriers. Develop the ability to differentiate between major personality types and how to lead each type. This is your final chance to participate in the inaugural ANA Leadership Institute series.

Register today!

Removing Barriers to Practice & Care

NYT Editorial: When the Doctor is Not Needed

On December 15, The New York Times published an editorial on the need to allow non-doctor health professionals to practice to the full extent of their education and training. The editorial argues that a sensible solution to the current physician shortage “is to rely much more on nurse practitioners, physician assistants, pharmacists, community members and even the patients themselves to do many of the routine tasks traditionally reserved for doctors.”

The editorial mentions the 2010 IOM report on the Future of Nursing and “[s]ubstantial evidence … that nurse practitioners are as capable of providing primary care as doctors and are generally more sensitive to what a patient wants and needs.”

Read the full editorial here.

Reforming Medicare

Together with students in their PhD class in Leadership and Health Policy at the University of Utah College of Nursing, Gail Towsley and Susan Beck wrote an Op-Ed related to Medicare, the primary care provider shortage and the role of nurse practitioners. It was published in the Salt Lake Tribune on Saturday December 8, 2012. According to the authors, “Three main problems hinder older adults’ access to quality medical care: ineffective reimbursement of providers, a shortage of primary care providers, and inadequate systems to leverage the role of nurse practitioners in health care delivery.”

Read the full Op-Ed here.

Long-Awaited Opening of St. Louis Area’s First Birth Center Shows Need to Improve Access

After nearly three years of trying, the St. Louis area’s first birth center is finally set to open by February, providing women a choice research shows can help reverse America’s dismal trends in birth outcomes and high maternity care costs. Birth centers have been in operation for decades. And despite their safety and cost effectiveness, the long road to open the Birth and Wellness Center in O’Fallon, Mo., shows how some states still struggle with barriers to providing the option.

For consumers to access women’s healthcare provided by certified nurse midwives (CNMs), Missouri requires CNMs to have a written agreement with a physician that is located within 30 miles. This posed a challenge for Jessica Henman, CNM, who had to delay her plans to provide this care to the community until she got a physician to collaborate.

Read the full article in the St. Louis Post-Dispatch here.


As Population Diversifies, Rethinking How We Care for the Elderly

The elderly population of the future may not look much like the old people of today. It will be less white and with fewer native English speakers. That means physicians, nurses, social workers and health aides will have to adapt to our increasingly diverse society, according to Peggye Dilworth-Anderson, professor, health policy & management, and interim co-director of the Institute on Aging at the University of North Carolina. She says that not understanding the “cultural context” of each patient can lead to inappropriate diagnoses and treatment and contribute to health disparities.

Read Kaiser Health News’s interview with Dilworth-Anderson here.

Health Innovations

States Moving Forward on State-Based Health Insurance Exchanges

Last week marked a milestone for states setting up their own health insurance marketplace – it was the deadline to submit their blueprint applications to run a State-based Exchange.  The U.S. Department of Health and Human Services (HHS) has received State-based Exchange Blueprint applications from the following states: California, Hawaii, Idaho, Minnesota, Mississippi, Nevada, New Mexico, Rhode Island, Vermont, and Utah.

HHS has granted conditional approval to plans from Colorado, Connecticut, the District of Columbia, KentuckyMassachusetts, Maryland, New York, Oregon, and Washington.

Read more about progress on state-based exchanges here.

Minnesota Plans for Affordable Care Act Implementation

This month, a panel of health care experts spoke at a forum in St. Paul about ways that Minnesota can prepare to implement the ACA. “We need to redesign the delivery system to get more health for our dollar,” said Lucinda Jesson, Commissioner of the Minnesota Department of Human Services. “If we don’t get costs under control, it’ll all be unsustainable. We have to start planning for this now.”

The Minnesota Health Care Reform Task Force, of which Jesson is a member, came up with a narrowed-down 31-point list of their best suggestions, including removing regulatory barriers to allow nurses and other health care workers to function at the highest level of their training. The commission believes this would free up doctors to do needed specialized care and to focus on outcome based medicine.

Read the full article in the Twin Cities Daily Planet here.

Learn more about how states are preparing for state-based exchanges here.

Upcoming Webinars Related to the Campaign for Action

CCNA continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately.  If you don’t receive an invite to a webinar that you would like to attend contact Michael Pheulpin at [email protected] for more information.

January 22, 3:00-4:00 p.m. EST – It’s Possible: Forecasting and Moving Your Organization to an 80% BSN Workforce. (Invitation to be sent)

Posted in News.

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