Campaign for Action Update: May 28, 2013


AARP Executive Vice President: We Need More Nurses to Provide Primary Care

Deb Whitman, AARP’s Executive Vice President, Policy, Strategy and International Affairs, recently highlighted the importance of ensuring nurses practice to the full extent of their training to address the shortage of primary care providers.

In her blog, Whitman discusses a recent study published in the New England Journal of Medicine focusing on the role of nurse practitioners in primary care. “I was glad to see the well-respected and influential NEJM focus on this important topic,” Whitman writes. “Advanced practice registered nurses have a tremendous role to play in expanding access and improving care. This role is becoming even more critical, as 30 million people gain health coverage under the Affordable Care Act, and the boomer generation gets older.

“But I was disappointed that many physicians don’t recognize that nurse practitioners are a terrific resource that we will need to help fill the nation’s growing shortage of primary care providers.”

Read the full blog here.


New Campaign for Action Resource Available: Getting started with Social Media

To help you start building a social media presence and expand the reach of your other communication efforts such as websites, press materials, newsletters, and e-blasts, check out a new Campaign for Action resource,  Getting Started with Social Media.

Connecting with your audience online can help you gain exposure to the communities you value most-whether they’re nursing students, health care professionals, policy-makers, bloggers, or community organizations-and offer them a way to engage with your Action Coalition and the Campaign for Action.

So get started!  Download Getting Started with Social Media here. Please also make sure to like the official Future of Nursing: Campaign for Action Facebook page! If you prefer Twitter we have also launched the @Campaign4Action Twitter page!

Funding and Other Opportunities

Opportunities from Recent Weekly Updates:

Amazing Nurses 2013
Nominate an Amazing Nurse here by May 31.

Veterans’ Bachelor of Science in Nursing Program

Apply here by June 7. View the archived webinar and slides.

Taking the Long View Conference: The Evolving Role of Nurse Leaders from Bedside to Boardroom

June 19-20, 2013. Scottsdale, AZ.

Find registration and more information here.

RWJF Future of Nursing: State Implementation Program (SIP)

Read the short summary here.

Campaign Pillars

Advancing Nursing Education

Maryland’s Bowie State University Adds Educator Track to Nursing Program

Bowie State University will offer an educator track to their Master of Science in Nursing degree program this fall to better prepare nurses as instructors in academic or health care settings.

Students will gain an advanced understanding of the nursing curriculum by observing and designing programs of study. The nurse educator track will be offered in addition to the family nurse practitioner track, which was first offered in fall 2012. The nurse educator track is already being offered at Bowie State University’s main campus.

Learn more here.

Promoting Nurses as Leaders

Family Caregiver Alliance Presents 2013 Leadership Award to Dr. Susan Reinhard

On May 6, the Family Caregiver Alliance (FCA) presented Susan C. Reinhard, RN, Ph.D, with its 2013 Leadership Award. Dr. Reinhard is Senior Vice President for Public Policy and Director of the AARP Public Policy Institute, as well as Chief Strategist for the Center to Champion Nursing in America.

The award recognizes the extraordinary contributions Dr. Reinhard has made in the fields of long-term care and caregiving. The award was presented at FCA’s Second Annual Thought Leader Roundtable and Award Dinner, “Caregiving at a Crossroads: New Models, New Opportunities.”

Throughout her career, Dr. Reinhard has been a champion for family caregivers and has incorporated their needs and issues in public policy development, in curriculum and nursing instruction, and in state administration of health and senior services.

Read more about the award here.

Ohio AC Member appointed to NIH National Advisory Council for Nursing Research

The National Institute of Nursing Research (NINR) announced the appointment of Bernadette Mazurek Melnyk, Ph.D., R.N., chief wellness officer and College of Nursing dean at The Ohio State University, to the National Advisory Council for Nursing Research (NACNR), the institute’s principal advisory board.

Members of the council are drawn from the scientific and lay communities, embodying a diverse perspective from the fields of nursing, public and health policy, law, and economics. NINR, a component of the National Institutes of Health, is the primary federal agency for the support of nursing research.

Dr. Melnyk is a member of the Ohio Action Coalition through her participation in the Ohio Council of Deans and Directors of Baccalaureate and Higher Degree Nursing Programs

Read more about the National Advisory Council for Nursing Research.

Nurse Appointed President and CEO of National Accrediting Organization

Kylanne Green, a registered nurse and recognized leader in hospital and health plan services, has been appointed by URAC’s Board of Directors as the organization’s new President and Chief Executive Officer.

URAC is one of the nation’s largest private accreditation bodies, with data analytics, education, and measurement programs designed to promote continuous quality improvement at a wide range of health care organizations.  URAC accredits health insurance plans, utilization review organizations, pharmacy benefit managers, specialty pharmacies, accountable care models, and many other emerging models of care.  Recently, URAC was certified by the Centers for Medicare & Medicaid Services (CMS) to accredit health plans offered on new state health insurance marketplace plans as part of the Affordable Care Act.

Read more about Kylanne Green and URAC here.

Removing Barriers to Practice & Care

Nevada Legislature Approves Legislation to Remove Barriers to Practice & Care

On Friday, May 24, the Nevada Senate passed legislation that will eliminate the required collaborative agreement between licensed physicians and advanced practice nurses. The bill, AB 170, passed the Nevada Assembly in April and is now eligible for the governor to sign into law.

Like many other states, Nevada faces a troubling shortage of health care providers. A 2011 study by the Nevada State Office of Rural Health found that the 281,000 residents of rural Nevadan counties were served by only 215 medical doctors, two licensed psychiatrists and 1,350 registered nurses.

This legislation will provide more Nevadans with access to high-quality health care.

Upcoming Webinars

CCNA continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

An Update on NCSBN’s Campaign for Consensus, Legislation and Maps 

Monday, June 3, 2013 | 3:00 – 4:00 p.m. EDT

Register here.

Representatives from the National Council of State Boards of Nursing (NCSBN) will take a look back and look ahead at the APRN Campaign for Consensus. By the end of the webinar, participants will:

  1. Identify gains made by states in the 2012 and 2013 legislative sessions, as reflected in the NCSBN APRN Maps;
  2. Describe efforts that were successful as well as those that were unsuccessful; and
  3. Discuss lessons learned from legislative attempts.

Advocacy Evaluation

Thursday, June 13, 2013 | 3:00 – 4:00 p.m. EDT
Register here

The TCC Group, a leader in developing strategies and programs that enhance the efficiency and effectiveness of nonprofit organizations and foundations will present content on what advocacy evaluation is, how it is different from traditional evaluation. The webinar will explore how groups engaging in advocacy activities can benefit from advocacy evaluation (such as informing strategy), and will share tools and resources on how Action Coalitions could incorporate this into their work.  Presenters will also share a resource on developing rough logic models.

What Makes an Effective Coalition? Evidence-Based Indicators of Success

Wednesday, June 26, 2013 | 3:00 – 4:00 p.m. EDT
Register here

Drawing from TCC Group’s research and experience, this webinar will present key elements of effective coalitions (e.g., what does effective leadership look like, how do you manage and structure the coalition, etc.), tailored to the goals and needs of Action Coalitions. Some of the information to be covered in the webinar can be found in the paper, ” What Makes an Effective Coalition? Evidence-Based Indicators of Success.”

Patient Advocates: A Powerful Nurse Practitioner Resource

Thursday, August 8, 2013 | 1:00 – 2:00 p.m. EDT
Register here

This webinar, offered by the American Nurse Practitioner Foundation features Regina Holliday, caregiver, patient advocate and artist.  Holliday tells a personal story in words and art across the U.S. and globally. She sends a powerful message about patient rights, the healthcare system and needed change. She will change your view of patient relationships. Susan Hassmiller, PhD, RN, FAAN, will address nurse and faculty shortages in an effort to create a higher quality of patient care in the U.S. Dr. Hassmiller will share how focusing on patient centered messaging can have an impact on changing legislation by addressing: scope of practice, prescriptive authority and reimbursement.

Recent Webinar:

Plan to Get Funding – Creating an AC Development Plan

CCNA consultant and former CA Action Coalition co-lead, Casey R. Shillam, PhD RN, will facilitate a discussion on opportunities for seeking funding. The discussion will center on understanding principals of fundraising and establishing a team within your Action Coalition that focuses on development.

Watch the archived webinar.

Read a short summary of this webinar’s most important information.

Posted in News.

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