Campaign for Action Update: October 8, 2013


IOM Report on the Future of Nursing Celebrates its Third Anniversary
This month marks the third anniversary of the landmark Institute of Medicine report, The Future of Nursing: Leading Change, Advancing Health, leading to the launch of the Future of Nursing: Campaign for Action. A new Campaign infographic celebrates three years of progress! You can share and use this to tell our story and get people engaged in your work.

Also, in a new commentary from the IOM, Dr. Harvey V. Fineberg, President of the IOM, and Dr. Risa Lavizzo-Mourey, President and CEO of RWJF look back at the groundbreaking report and the progress made across the country these past three years.
Susan Reinhard on the Future of Nursing, Three Years Later

In this Human Capital Blog post , Susan Reinhard reflects on the impact of the Institute of Medicine’s Future of Nursing report and what drew her organization, AARP, to team with RWJF on the Future of Nursing: Campaign for Action. “Why is AARP so invested in this work? One simple reason: Nurses, the largest segment of the health care workforce, provide critical care to our members, many of whom are aging and managing multiple chronic health conditions. Our work is not as much about improving conditions for nurses as it is about making life better for consumers and their families. A larger, more highly skilled nursing workforce will improve access to higher-quality, more patient-centered, and more affordable care.”

Read the rest on the RWJF Human Capital Blog.
The Human Capital Blog will feature this and other posts as we celebrate the IOM report’s third anniversary.

Share Your Story!

How are you working to implement the recommendations of the IOM report? What does the report mean to you? How has it inspired you work?
Tell us your story here.

IOM’s 2013 Richard & Hinda Rosenthal Lecture

The Institute of Medicine’s 2013 Richard & Hinda Rosenthal Lecture will celebrate the three-year anniversary of the IOM’s The Future of Nursing: Leading Change, Advancing Health report, which was released on October 5, 2010. The event will highlight the impact of the report through implementation of recommendations at both the national and local level, discuss the continued work of the Future of Nursing: Campaign for Action, and chart future directions and priorities for the nursing profession.

National Academy of Sciences Building

2101 Constitution Avenue NW

Washington, D.C.

Wednesday, December 11, 2013 | 5:00 pm – 7:30 pm (ET)

Reception to Follow

Learn more and sign up for registration information here.


  • Donna Shalala, Ph.D., President, University of Miami; Chair, Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing


  • Carmen Alvarez, Ph.D., R.N., NP-C, CNM, Julio Bellber Postdoctoral Fellow at The George Washington University
  • Linda Burnes Bolton, Dr.P.H., R.N., FAAN, Vice President and Chief Nursing Officer, Cedars-Sinai Medical Center; Vice-Chair, Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing
  • Susan Hassmiller, Ph.D., R.N., FAAN, Senior Advisor for Nursing, Robert Wood Johnson Foundation; Study Director, Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing
  • Darrell Kirch, M.D., President and Chief Executive Officer, Association of American Medical Colleges
  • David Vlahov, Ph.D., R.N., Dean and Endowed Professor of Nursing Education, School of Nursing, University of California, San Francisco

Moderated by:

  • Harvey Fineberg, M.D., Ph.D., President, Institute of Medicine

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Looking to Connect with Other Action Coalition Leaders?

Action Coalition co-leads in all 50 states and the District of Columbia are the backbone of this campaign. See who they are and connect with them by browsing through the list of co-leads on our website. Here you can access the most up-to-date list any time you need it. See incorrect information for your state? Send me an email at [email protected] and I’ll be happy to correct it.

Funding and Other Opportunities

New AACN Calls for Abstracts for February Conferences

Master’s Education Conference

Master’s Nursing Education: Essential to the Future of Health Care

February 27-March 1, 2014

Scottsdale, AZ

The American Association of Colleges of Nursing (AACN) invites abstracts describing programs, courses, initiatives, or evaluation strategies that characterize the conference theme, as well as those illustrating any aspect of the changing nature of master’s education in nursing.

Abstracts due November 4, 2013.

See calls for abstracts for other AACN conferences here.
Opportunities from Recent Weekly Updates:

Contact Your Regional Association of Grantmakers
Campaign for Action Promotional Video Talking Points
Watch the video here

All Together Better Health: Call for Abstracts

Abstracts are due October 25, 2013

Become an RWJF Health Policy Fellow
Apply by November 13, 2013 (3:00 pm ET)

National Institute of Nursing Research Graduate Partnerships Program
Apply by December 2, 2013

Campaign Pillars
Advancing Multiple Pillars

Idaho Nurses Work to Transform Nursing

The Idaho Nursing Action Coalition is working to improve health and health care in their state by easing transitions to practice for future nurses, nurse educators and nurse leaders. The AC’s four main priorities are developing more nurse leaders, enhancing both its nurse education and nurse residency programs, and improving access to health care in the rural state.

Read the full article here.

GWU Dean Answers Questions on Nursing and the ACA

Jean Johnson, dean of the George Washington University School of Nursing, explains how the Affordable Care Act elevates the importance of the IOM’s recommendations on nursing education and removing barriers to practice and care.

Read the full interview here.

Advancing Nursing Education

Washington AC Hosts Town Hall Meeting: Academic Progression in Nursing

On October 2, a broad audience of Washington State nurses, students, educators and policy makers met (via video) with Donna Meyer, President of the National Organization for Associate Degree Nursing, and Susan Hassmiller, Robert Wood Johnson Foundation Senior Adviser for Nursing and Director, Campaign for Action, to discuss educational progression in nursing in Washington State.

See the presenters’ slides or watch the video here.

Promoting Nurses as Leaders

Upcoming Leadership Learning Collaborative Calls

The goal of the leadership conference calls is to connect state Action Coalitions with leaders across the country and to provide a venue for sharing ideas and successful programs that are preparing nurses to lead. Calls will offer a discussion forum around topics most relevant to the leadership work that is happening within states or nationally. Call leads have varying experience with the given topics and will share their experiences in program/project planning, development, implementation, lessons learned and ongoing plans for developing nurse leaders. Upcoming calls include:

October 8, 2013 | 3:00-4:00 ET  –  Mentorship

Register here.

Removing Barriers to Practice & Care

AANP Launches Nurse Practitioner Awareness Campaign

The American Association of Nurse Practitioners (AANP) recently announced a national television spot as part of an overall branding and awareness campaign designed to educate Members of Congress, key health care decision-makers and consumers on the important role of NPs. The ad will air daily from October 7 through November 15 on MSNBC’s “Morning Joe” (6 a.m. to 9 a.m. ET). They are also running a radio spot this fall on Washington, D.C.’s two top talk radio stations, WMAL (630 AM and 105.9 FM) and WTOP (103.5 FM). Additionally, AANP will run a “solutions” page in Roll Call and Politico to showcase the role of NPs. Watch the television ad here (requires QuickTime).

This reminds us that one of the biggest barriers to APRN practice and care is the lack of understanding among many policy-makers and consumers.

Bolstering Workforce Data

HRSA Webinar: Revising the Standard Occupational Classification

The National Center for Health Workforce Analysis, within the Health Services and Resources Administration (HRSA), is scheduled to provide information about the upcoming Standard Occupational Classification (SOC) revision process with a special emphasis on health occupations. Data collected by federal agencies, such as the Bureau of Labor Statistics or the Census Collection, use the SOC when collecting and classifying data by occupation. Thus, collection of federal data about workers in different occupations – such as employment levels and trends, pay and benefits, work settings, demographic characteristics, and many other characteristics – is dependent on being included and defined in the SOC.

The IOM report on the Future of Nursing recommended that HRSA and the National Health Workforce Commission work together to improve workforce data collection, particularly by increasing survey sample size and frequency, expanding collection of data on advanced practice registered nurses, and releasing survey results more quickly.

Tuesday, October 15, 2013 | 2:00-3:00 pm ET

Log in to the webinar here.

Dial-in Number: 800-857-1222; passcode: 7298874

Note: Due to the continuing federal government shutdown, this webinar may or may not occur as scheduled. HRSA’s website has not been updated since the shutdown and a call to HRSA did not provide a difinitive answer. You may try to attend at the scheduled time by visiting the link above.

Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.
Legal Matters – Making Grant Dollars Go Farther

Tuesday, October 22, 2013 | 3:00 – 4:00 p.m. EDT

Register Here

Action Coalitions face limits on their “lobbying,” but that may not be as restrictive as you think. Too often, nonprofits fail to take full advantage of their grant dollars because they misunderstand what the lobbying prohibition really covers. To maximize your advocacy, you need to know what is – and, more importantly, what isn’t – lobbying. Armed with that knowledge, you can plan your communications strategically to increase your ability to achieve policy goals.

By the end of the webinar, you will learn:

  • How to maximize the campaign’s branding for lobbying efforts.
  • How to rally the public and legislators behind your policy goals without crossing the line into “lobbying” so you can save your lobbying dollars for when they’ll have the greatest impact.
  • Strategies for crafting advocacy messages without violating grant restrictions.
  • Pitfalls and opportunities for using websites, Facebook, Twitter and other social media. Learn to spot the traps that could turn a harmless tweet into a direct or grassroots lobbying communication!

Recent Webinars:

Resources and Promising Practices to Develop & Bolster a Diversity Action Plan 

AARP, the Robert Wood Johnson Foundation, and the Campaign for Action are committed to increasing diversity of nursing workforce, faculty, and leadership. We know that many Action Coalitions (ACs) are developing strategies and tactics to incorporate diversity into their overall strategic planning. On this webinar, held on September 27, ACs learned about criteria, informed by the Campaign’s Diversity Steering Committee and promising practices, that will help create or bolster their diversity action plans. Participants also heard examples of how ACs are embedding diversity into strategic plans and learned about resources that will be available to them with this area of their planning and work.

Watch the archived webinar.

Find Resources to Develop & Bolster a Diversity Action Plan

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