Campaign for Action Update: December 3, 2013


Hosting a Viewing Party  for the 2013 Richard and Hinda Rosenthal Lecture?

Take Our Survey and Tell Us About Your Plans

On Wednesday, December 11, 2013, 5:00-7:30 p.m. ET, the Institute of Medicine’s (IOM) 2013 Richard and Hinda Rosenthal Lecture, “Back to the Future of Nursing: A Look Ahead Based on a Landmark IOM Report,” will highlight the impact of IOM’s report, The Future of Nursing: Leading Change, Advancing Health. Featuring some of the nation’s leading health care experts, the event will highlight the impact of the report through implementation of recommendations at both the national and local level, discuss the continued work of the Campaign for Action, and chart future directions and priorities for the nursing profession. You can attend in person or by watching the live webcast-learn more and register here.

Many Action Coalitions around the country will be hosting viewing parties to watch the live webcast. If you will be hosting a viewing party, please register your event with the Campaign by sending an email to [email protected] and take our survey to tell us about your plans. To learn more about hosting a viewing party, please visit our website, where you will find a collection of materials to help you plan your event, including tips, an event-planning toolkit, and a photo release form.

Funding, Tools and Other Opportunities

RWJF Clinical Scholars Releases Call for Applications

For more than three decades, the Robert Wood Johnson Foundation Clinical Scholars program has fostered the development of physicians who are leading the transformation of U.S. health and health care through positions in academic medicine, public health, and other leadership roles. The goal of the program is to integrate scholars’ clinical expertise with training in program development and research methods to help them find solutions for the challenges posed by the U.S. health care system and the health of U.S. communities.

The program offers master’s degree graduate-level study and research in a university-based, post-residency training program. The Clinical Scholars program generally involves two years of study with generous protected time for research.

Apply by February 28, 2014 (3pm ET)

Learn more here.

Tools from Recent Weekly Updates:

Four Tools for Successful Coalition-Building

Opportunities from Recent Weekly Updates:

IOM 2013 Richard & Hinda Rosenthal Lecture
December 11, 2013 | 5:00 pm – 7:30 pm (ET)

HHS Primary Care Services Resource Coordination and Development Program
Apply by December 31, 2013

RWJF New Careers in Nursing: Call for Applications
Apply by January 9, 2014 (3:00 pm ET)

RWJF Nurse Faculty Scholars: Call for Applications
Apply by February 12, 2014 (3:00 pm ET)

Campaign Pillars

Advancing All Pillars

RWJF Invests in Nursing to Strengthen the Health of Individuals, Families, and Communities

Throughout its history, the Robert Wood Johnson Foundation (RWJF) has made a deep commitment to nursing, investing more than $592 million in programs to sustain, grow, and reshape the nurse workforce. RWJF has long recognized the fact that, “In a fast-changing health care system, one thing is constant: Nurses have always played, and will always play, a pivotal role.”

In this Health Affairs article, Susan Hassmiller discusses the history, legacy, and future of RWJF’s investments in nursing, including the Institute of Medicine’s 2010 report, The Future of Nursing: Leading Change, Advancing Health, the Campaign for Action, and the specific work of the Campaign’s Action Coalitions.

Read more here.

Advancing Nursing Education

New Data Show Strong Employer Preference for Baccalaureate-Prepared Nurses

According to a survey conducted by the American Association of Colleges of Nursing (AACN), entry-level nurses with a baccalaureate of science in nursing (BSN) are more likely to secure jobs after graduation than registered nurses without a BSN. Based on responses from 515 schools of nursing, 43.7% of hospitals and other healthcare settings are requiring new hires to have a BSN (up 4.6 percentage points since 2012), while 78.6% of employers are expressing a strong preference for BSN program graduates.

The schools reported a job offer rate of 59% for new BSN graduates at the time of graduation and a rate of 67% for new master’s of science in nursing (MSN) graduates. Four to six months after graduation, the job offer rate increased to 89% for BSN graduates and 90% for MSN graduates.

See more details and findings here.

NLN Publishes Vision for Doctoral Preparation for Nurse Educators

The National League for Nursing (NLN) recently asserted its vision that doctorally prepared educators are needed to lead curriculum change, develop models of cost-effective education, and prepare a workforce to meet the needs of a reformed health care system. This latest entry in the NLN Vision Series addresses the Institute of Medicine’s recommendation to double the number of nurses with a doctorate by 2020.

Learn more here.

Removing Barriers to Practice & Care

Projecting the Supply and Demand for Primary Care Practitioners Through 2020

Last week, the Health Resources and Services Administration (HRSA) published an important report that may help Action Coalitions advance their work. The report finds that demand for primary care services is projected to grow, mostly due to the growth and aging of the nation’s population. It also finds that, based on current utilization patterns, demand for primary care physicians is projected to outpace the growth physician supply. The supply of primary care nurse practitioners (NPs) and physician assistants (PAs) is projected to grow far more rapidly. Accordingly, increasing the use of NPs and PAs can help alleviate the projected primary care physician shortage if they are effectively integrated into the health care delivery system.

See more key findings, as well as links to the full report and chart book, here.

Consumer Reports Video: The Nurse Practitioner Will See You Now

As health reform kicks in, more health care is likely to come from practitioners who are not M.D.s. In this video, Consumer Reports magazine explains who nurse practitioners are and what care they can provide. The associated article cuts through the issue of who will provide health care with the audience of consumers in mind.

Watch the video here.

Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

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