Campaign for Action Update: March 26, 2014


Below are the weekly Campaign for Action updates for the Action Coalitions for March 25, 2014, that describe successes, related activities, and relevant tools for this national campaign.

Campaign for Action Publishes Second Issue of Advancing Health

Last week the Campaign for Action published the second issue of its newest newsletter. Advancing Health: News from the Campaign for Action features must-read stories about how the Campaign and our partners across the country are transforming health and health care through  nursing.

The March 2014 issue includes articles about three states that have removed barriers to nursing practice and care and how nurse leaders in Utah eliminated a key regulatory barrier that increased patients’ access to care. The newsletter also features a nursing champion, The Leapfrog Group, and its support of the Campaign for Action.

Visit our website to read the newsletter, download a PDF version, or sign up to become a subscriber.

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Funding, Tools and Other Opportunities

Action Coalition Opportunity to Join Unique Fundraising Program

The Center to Champion Nursing in America invites your Action Coalition to apply for a special pilot program focused on fundraising. The simple application process consists of a brief one-page checklist and a short letter stating your interest.

This program is an excellent opportunity for your state to not only receive support and guidance on advancing fundraising, but to serve as a leader in this area among Action Coalitions. Participants in the one-year pilot program will receive technical assistance, tools, resources, and individualized consulting on how to build and strengthen fundraising in their states in support of The Future of Nursing: Campaign for Action. Six to eight Action Coalitions will be selected.

The application provides more detail on the program and instructions for applying.

To apply, please submit your letter and checklist by Monday, April 14th at 5:00 p.m. EDT to Michael Pheulpin at [email protected]. We hope you will consider taking part in this unique opportunity.

Tools from Recent Weekly Updates:

Campaign for Action Marketing Materials

FTC Staff Paper Handout

Updated Action Coalition Status Reports

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Opportunities from Recent Weekly Updates:

National League for Nursing: Teaching Care of Older Adults Workshop

Several dates from March 14 to May 20, 2014

RWJF/Pew Health Impact Project: Call for Proposals
Proposals due April 2, 2014 (6:00 pm ET)

RWJF Public Health Law Research (PHLR)
Proposals due April 15, 2014 (3:00 pm ET)

Nurse Managed Health Centers: Turning the Affordable Care Act into Action
Conference: June 9, 2014

Campaign Pillars

Promoting Nurses as Leaders

Remembering Pioneers: Women Nurses Who Transformed Care

In honor of Women’s History Month, Sue Hassmiller wrote an article celebrating famous female nurses Lillian Holland Harvey, Clara Barton, Lillian Wald, and Florence Nightingale and reflecting on what lessons we can learn from their lives. Though these women “faced some of the same obstacles to transforming care that we do,” Hassmiller writes, “their methods to overcome adversity and persevere can serve as lessons and inspiration to us as we strive to strengthen nursing education, remove barriers to practice, and promote nursing leadership.” Read the full article here.

American Hospital Association Names Nurse to Board of Trustees

Last week, the American Hospital Association (AHA) named Kimberly McNally, MSN, RN, to a three-year term on the AHA Board of Trustees. The board is the policy-making body of the AHA and has ultimate authority for the governance and management of its direction and finances.

McNally is president of McNally & Associates, an executive coaching and consulting firm, and has served on numerous boards. “Providing the best care possible and promoting wellness and prevention are top priorities for hospitals, patients and communities,” said McNally, “And I’m looking forward to addressing these issues on behalf of hospitals across the nation.”

Read the AHA’s press release here.

Hospital CEO and Nurse Practitioner Chase Performance Improvement

The CEO at Ellenville Regional Hospital in upstate New York has teamed with an unlikely president of the medical staff – a nurse practitioner – to spearhead performance improvement. They discuss their efforts in this video interview from Hospitals & Health Networks Daily.

See the CCNA webinar, “Making Your Case for Nurse Leadership,” below.

Advancing Nursing Education

Community and Technical Colleges and Four-Year Universities Join Forces

In a move to boost the number of nurses with bachelor’s degrees in Washington State, the community and technical college system and four-year universities have reached a landmark agreement to create a shorter, smoother process for students to achieve the degree. A new statewide Associate in Nursing transfer agreement standardizes the way credits are awarded and accepted between and among Washington’s community and technical colleges and four-year universities.

Students who earn an associate degree in nursing from a participating community or technical college and pass the registered nurse license exam may enter Bachelor of Science in Nursing programs as seniors rather than as juniors, trimming up to a year off the path to a bachelor’s degree in nursing.

Learn more about the program here.

See the CCNA webinars on Nurse Residency below.

Removing Barriers to Practice & Care

Removing Barriers in the Media


The Doctor Shortage In Rural Missouri: Are Advanced Practice Nurses A Solution? (St. Louis Public Radio)

Promoting Diversity

Wisconsin AC Launches Professional Profiles in Diversity Series

This inspirational series will feature an article and short video from accomplished nurse leaders from minority groups sharing their stories and thoughts on the Future of Nursing in Wisconsin. Featured nursing leaders to launch the series are Dr. Barbara Nichols, Diversity Project Coordinator for the Taking the LEAD grant and Gary Krause, RN, nurse entrepreneur and CEO of EKG Concepts, LLC.

See the videos and accompanying articles at Professional Profiles in Diversity.

Interprofessional Collaboration

Virtual Seminars on Interprofessional Education and Collaborative Practice

On Wednesday, April 2, the National Center for Interprofessional Practice and Education will host three global experts in interprofessional education and collaborative practice (Dr. Lesley Bainbridge, Dr. John Gilbert, and Dr. Ivy Oandasan) to present two seminars:

  • Curricular Frameworks and Institutional Initiatives for IPE: Examples from the University of British Columbia & University of Toronto  8:30 – 10:00 a.m. EDT
  • Global Trends in Interprofesional Education and Collaborative Practice 1:00 – 2:00 p.m. EDT

Register here.

See the invitation for additional information. Both events will be made available Virtually through UMConnect (Adobe Connect).

Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Nursing Residency Programs:  Transition to Practice (Part II)

Thursday, March 27, 2014 | 2:00 – 3:00 p.m. EDT

Register Here

This webinar will complement the previous webinar and feature a presentation describing the innovative program developed in California, with funding support from the Gordon and Betty Moore foundation. The California program is academically based, rather than employer based, and has applicability across a broad range of settings.

Making Your Case for Nurse Leadership

Thursday, April 10, 2014 | 2:00 – 3:00 p.m. EDT

Register Here

Building on the leadership planning meetings, this webinar will focus on how to make a convincing case to increase the number of nurses serving in leadership positions. We will identify the different audiences you need to reach and explore the elements of developing persuasive messages. We will also hear from Action Coalition members who have been especially successful in growing the ranks of nurse leaders and engage in role play to demonstrate an understanding of what works.

Participants will learn:

  • What tools are available to increase the number of nurse leaders;
  • The elements of an effective message;
  • How to identify audiences you need to reach and how best to persuade them.

Recent Webinars:

Nursing Residency Programs:  Transition to Practice (Part I)

Many Action Coalitions are advancing work in the development and implementation of transition to practice programs. The Future of Nursing: Leading Change and Advancing Health described the importance of structured programs for new nurse graduates. Evidence shows these programs enhance safety and quality of care, as well as reducing employee turnover. Health care organizations across the U.S. need alternatives which are high quality and cost effective. This webinar was the first in a two-part series to discuss progress and share information.

This webinar was an introduction and overview of work in progress. This session featured the online modular program under development in Iowa, and the work underway in New Jersey, which emphasizes residencies to long term care settings

Watch the archived webinar.

Read the webinar summary.

See an example of one of the Iowa residency program’s 12 online modules. Find more information and resources about Iowa’s residency program.

Make Your Mark: How to Use Campaign Marketing Materials

Need a brochure? A one-page Campaign overview? A postcard you can leave behind at meetings? The Campaign for Action has created a number of materials for Action Coalitions to use and customize. This recent webinar presented an overview of these materials and how to use them effectively. See what’s available to help you showcase your work and spread your message.

Watch the archived webinar.

Read the webinar summary.

Health Innovations

RWJF Online Chat: Reducing Hospital Readmissions – Obstacles and Solutions

Monday, March 31, 2014 | 3:15 – 4:00 p.m. EDT

Register Here

The U.S. health care system has long grappled with how to improve care transitions in order to prevent avoidable hospital readmissions. Reducing avoidable readmissions represents an opportunity to lower health care costs while increasing the quality of patient care, yet little progress has been made in the last decade.

Join RWJF Senior Program Officer Susan Mende and RWJF Nurse Faculty Scholar Matthew McHugh as they discuss the variables that cause patients to be readmitted, national trends in readmission rates, and interventions for preventing unnecessary readmissions. This live chat will also feature recent research that highlights how nurse staffing rates can improve patient outcomes.

Foundation Offers Scholarship Grants to Improve Healthcare for Veterans

The Jonas Center for Nursing and Veterans Healthcare awarded grants to 57 nursing schools across the country for scholarships to address what it considers an urgent need for better health care for veterans of Iraq and Afghanistan. According to Darlene Curley, executive director of the Jonas Center, many returning veterans face chronic conditions that require nursing care throughout a veteran’s lifetime, such as amputations, post-traumatic stress disorder and brain trauma. Nurses need to understand the unique challenges of returning veterans and their families, and help them meet those challenges.

Schools will award scholarship funds from the Jonas Center to doctoral nursing students studying and researching veterans’ health problems. Upon graduation, the Jonas Center hopes that scholarship recipients will treat veterans and their families, and teach nursing students in academic and clinical settings about veterans’ health issues.

Learn more here.

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