Campaign for Action Update: June 3, 2014


Funding, Tools and Other Opportunities

RWJF Connect eTraining Series: Policymaker Outreach

This summer, the Robert Wood Johnson Foundation (RWJF) will host a series of policymaker outreach webinars open to all RWJF grantees and Action Coalitions. If you would like to view any of our previous webinar sessions please visit the Connect website and enter the password “Connect” when prompted. The three webinar topics are listed below. Registration for the first webinar is now open.

TOMORROW: How to Engage Policymakers and Organize and Conduct a Briefing

Wednesday, June 4, 2014 | 2:00-3:00 p.m. ET

Register Here

This webinar will explore strategies for making sure your message is heard in an environment that can be quite hectic. It will also explain some of the basics to conducting a policy briefing and discuss material and panel development.

July: How to Tell Your Story

Conveying who you are and what you do is a critical part of every meeting with policymakers. This session will help you craft a compelling introduction and story.

August: Red, Blue or Purple: How to Communicate With a Partisan Congress

Unfortunately, Congress is more divided than ever. This session will address strategies for communicating and forging relationships with Members of Congress and other policymakers across the political spectrum.

National Forum of State Nursing Workforce Centers’ Annual Conference and Dinner

On June 12-13, 2014, the Forum will host their annual conference, Strengthening Nurse Practice: Powerful Strategies to Achieve the IOM’s Future of Nursing Recommendations, in Hartford, Connecticut. The conference will engage national nursing leaders representing state nursing workforce centers, Action Coalitions, healthcare facilities, and schools and programs of nursing. Only by working collaboratively and sharing best practices can we ensure a highly qualified nursing workforce nationwide. Attendees will leave engaged and empowered to be an active part of the solutions.

Conference Brochure

Conference Registration

Future of Nursing: Campaign for Action sponsored Dinner

For Action Coalition Co-leads, or their designees, who are planning to attend the Strengthening Nurse Practice: Powerful Strategies to Achieve the IOM’s Future of Nursing Recommendations conference, the Campaign for Action is hosting a dinner on Thursday, June 12, from 6:00 – 9:00 p.m. ET. You will receive additional details after registration. For any questions, please contact Michael Pheulpin at [email protected].

Dinner Registration

Campaign for Action Directory of Resources

Don’t miss the Campaign for Action Directory of Resources! The Campaign provides a library of essential resources for several of the key pillar areas and learning collaboratives. Please visit these key resources and tools to advance your work.

Tools from Recent Weekly Updates:

Campaign for Action Marketing Materials

FTC Staff Paper Handout

Updated Action Coalition Status Reports

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Opportunities from Recent Weekly Updates:

Nurse Managed Health Centers: Turning the Affordable Care Act into Action

Conference: June 9, 2014

Free NLN Workshop: Use of Technology to Advance Care Excellence for Seniors

Wednesday, June 11, 2014 | 8:00 a.m. – 4:00 p.m.

Philadelphia, PA

RWJF Call for Proposals: Public Health Services and Systems Research

Apply by July 23, 2014 (3:00 p.m. ET)

Fall 2014 NLN Scholarly Writing Retreat

November 7-9, 2014

Atlanta, GA

Apply by August 8, 2014

NLN 2014 Education Summit: Flight of the Phoenix

September 17-20, 2014

Phoenix, Ariz.

Campaign Pillars

Advancing Education Transformation

Campaign for Action Featured in NSNA Publication

The April/May 2014 issue of Imprint, the magazine of the National Student Nurses Association (NSNA), features an article about the Future of Nursing: Campaign for Action. The article discusses the work that the Campaign is doing and why the work is important. It also emphasizes how the Campaign will affect student nurses and their future careers.

Read more and find the full article here.

NJAC Long-Term Care Residency Program Featured on Advance Health

The New Jersey Action Coalition’s (NJAC) co-lead Edna Cadmus, PhD, RN, NEA-BC, and the co-chair of the education pillar for NJAC, Susan Salmond, EdD, RN, ANEF, FAAN, recently wrote an article for Advance Healthcare Network about the development of the first long-term care  residency program of its kind. NJAC received permission by the Centers for Medicare & Medicaid Services to use $1.6 million from the state’s Civil Monetary Penalty Fund to prepare new registered nurses for practice at New Jersey long-term care facilities.

Learn more here.

Promoting Workforce Diversity

Congratulations to NAHN: Phoenix Chapter and Adriana Perez

Congratulations to the National Association of Hispanic Nurses (NAHN): Phoenix Chapter and their president, Adriana Perez, whose efforts to educate the public about the Affordable Care Act were recently highlighted in a National Nurses’ Week speech by former HHS Secretary Kathleen Sebelius. Perez is an assistant professor at Arizona State University College of Nursing and Health Innovation and a diversity consultant to the Future of Nursing: Campaign for Action.

Another initiative of the National Association of Hispanic Nurses: Phoenix Chapter–the Check for Life Beauty Shop Program–was also recently featured in a Univision news story (note: story is in Spanish). The program trains employees in salons to take their clients’ blood pressure and share simple heart health education messages.

Learn more about their work here.

Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Who Cares About Nursing?

Building Community Support and Raising Funds for Your Action Coalition

Thursday, June 5, 2014 | 3:00 – 4:00 p.m. EDT

Register Here

Learn how to find partners and financial supporters to help you champion nursing in your state. We will look at ways to identify and cultivate relationships with businesses, organizations, foundations and individuals who can become regular donors to your program. Learn how to leverage the important relationship with the Robert Wood Johnson Foundation, one of the most respected names in health care philanthropy, to appeal for matching funds and/or additional support to expand the impact of your efforts locally.

Speaking of Academic Progression

NEW DATE: Wednesday, June 11, 2014 | 2:00 – 3:00 p.m. EDT

Register Here

Using the wealth of evidence supporting academic progression in nursing, this webinar will provide information you need to craft messages and identify messengers who can persuade key stakeholders to support the work to create a more highly educated and diverse nursing workforce. The webinar will address several of the strategies Action Coalitions are using to help nurses get higher degrees, including: seamless articulation models, common curricula, diversity recruitment programs, and more. Action Coalition members who have been successful in communicating messages about nursing education will share their strategies.

Participants will learn:

  1. About data supporting academic progression;
  2. Elements of an effective message – and effective messages on this topic;
  3. How to target messages; and
  4. How to identify the best spokespeople.

This webinar was originally scheduled for May 8, 2014.

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