Campaign for Action Update: December 2, 2014


Shout Outs

Does your Action Coalition or someone in it deserve recognition? Send Shout Out suggestions to Andrew Bianco at [email protected].

The Privilege of Being a Nurse


The CCNA team would like to give a shout out to Sue Hassmiller, director of the Future of Nursing: Campaign for Action. We work with Sue every day and are very familiar with her vision, persistence, effective leadership, and engaging personality. But today we were honored to hear her share what motivated her to become a nurse and to improve health care for all people.


Sue’s mother, also a nurse, inspired her through five lessons:

  1. Be independent and courageous;
  2. Nursing has no bounds;
  3. Follow Your Passion;
  4. Honor Diversity; and
  5. Give Back.


See all Shout Outs from the Campaign for Action here.


Funding, Tools and Other Opportunities

This week: Join the Campaign for Action’s webinar on Volunteer and Coalition Member Management! See the webinar section below for more details.

Campbell & Company Webinar – Fundraising Communications 201: Messages for Donors

Tuesday, December 9, 2014 | 1:00 – 2:00 p.m. EST

Register Here


Building internal consensus around a strong case for support is only the beginning; organizations must also translate this case into clear and compelling messages that resonate with their donor base. Yet many organizations still send their fundraisers out the door with unmemorable case language that reads like an internal staff memo.


In the second webinar in Campbell & Company’s three-part Fundraising Communication series, Andrew Brommel, director of communications consulting at Campbell & Company, will guide you through steps to better connect your case with your donors’ hearts and minds.

Through this session you will learn:

  • What constitutes a true message – and what doesn’t;
  • How to articulate your case in a short set of 3-5 key messages; and
  • How to support your volunteers and fundraising ambassadors in expressing your case “on message.”

See CCNA Webinars and other resources, tools, and opportunities below!


Campaign Pillars

Bolstering Workforce Data


Live-Stream: How Can We Use Data to Improve Health?

Thursday, December 4, 2014 | 12:00 – 1:30 p.m. EST

Register Here


Join the Robert Wood Johnson Foundation (RWJF) for a discussion on how best to collect, share, and protect health information; and how to use it to build a Culture of Health-one where everyone has the opportunity to live longer, healthier lives. This forum, Data for Health: Learning What Works for San Francisco, is part of RWJF’s new Data for Health initiative. A report and recommendations will be released in February 2015.


Webinar: Using Employer Surveys to Assess Health Workforce Demand


Tuesday, December 16, 2014 | 2:00 – 3:00 p.m. EST

No Registration Required. Access the webinar here.


Effective health workforce planning requires a basic understanding about the supply and demand for health workers. This webinar presents strategies used in three states – Florida, New York and California – to monitor demand for health workers using employer surveys.


This webinar will feature:

  • Joanne Spetz, PhD, FAAN
  • University of California San Francisco
  • Mary Lou Brunell, MSN, RN
  • Florida Center for Nursing
  • Robert Martiniano, MPA, MPH
  • University at Albany School of Public Health

The webinar is presented by the Health Workforce Technical Assistance Center (HWTAC).



Note: The recording of November’s HWTAC webinar on Health Workforce Minimum Data Set: Asking the Right Questions is now available.


Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Volunteer and Coalition Member Management 


Thursday, December 4, 2014 | 3:00 – 4:00 p.m. EST

Register Here


Action Coalition members and volunteers are the driving force of the Future of Nursing: Campaign for Action. This introductory webinar will explore volunteer management themes, ask you about your experiences, and provide a broad overview of factors associated with sustainability and enhanced volunteer engagement. Resources will also be identified.


During this session participants will:

  • Hear about themes relevant to Action Coalition volunteer and member management;
  • Have an opportunity to share your experiences during Q&A and polling; and
  • Receive a broad overview of factors associated with sustainability and enhanced volunteer engagement.


Archived CCNA Webinars:

How to Engage Insurers
View a summary

Tools from Recent Weekly Updates:

Fundraising Toolkit

Campaign for Action Marketing Materials

(Including Two Print-on-Demand Templates)

Florida Action Coalition Leadership Toolkit

Tracing Nevada’s Journey to Full Practice Authority for Nurse Practitioners

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Get Your Copy of the IOM Future of Nursing Infographic

Action Coalition Logos from Across the Nation

LinkedIn Guide for Action Coalitions

Opportunities from Recent Weekly Updates:


AARP Collecting Stories for I Heart Caregivers

Posted in News.

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