Campaign for Action Update: January 27, 2015


Shout Outs

Does your Action Coalition or someone in it deserve recognition? Send Shout Out suggestions to Andrew Bianco at [email protected].

OH-IO Increasing BSNs in the Workforce They Go!

Kudos to Jane F. Mahowald, RN, and Jonathan Archey, co-leader of the Ohio Action Coalition’s State Implementation Program grant. Mahowald, an Academy of Nursing Education Fellow and Archey generated a request for proposals (RFP) to foster increasing the number of BSNs in the workforce. The RFP will provide funding to support nursing programs and their practice partners to analyze existing school curricula for content related to the Ohio Nurse Competency Model and use it as a basis for partnerships to develop seamless progression model(s) for nursing education. ~ Jennifer L. Guy, Ohio Action Coalition

Dually Enrolled Nursing Students in Arkansas

Congratulations to colleagues in Arkansas, who launched the first cohort of nursing students dually enrolled through a partnership between National Park Community College and Henderson State University. Great work advancing seamless academic progression in Arkansas! ~ Pat Farmer

See all Shout Outs from the Campaign for Action here.

Preparing the Nursing Workforce for a Changing Health System: 

The Role of Graduate Nursing Education


Video from last week’s Capitol Hill briefing on graduate nursing education is now available! Watch the video here. Download the toolkit to learn more about the issue. A transcript, all speaker presentations, and all materials are also available here.



Funding, Tools and Other Opportunities


Fundraising Toolkit Materials for Action Coalitions


With the support of our consulting firm, Campbell & Company, CCNA produced a fundraising toolkit that was assembled in collaboration with nine Action Coalitions taking part in a pilot program focused on building and advancing their fundraising operations. The toolkit includes overview materials, resource guides and workbooks to aid Action Coalitions in their work to secure support for their programs. Additional resources are currently in development and will be added to this toolkit as they become available.


This week we are highlighting the ” Core Pillars of Successful Fundraising” resource. This overview presents descriptions of the four areas that comprise a best-practice fundraising program: donor engagement, leadership, case for support, and internal operations. The overview also includes key questions for Action Coalitions to consider as they build or strengthen their work in each of these areas.


Since the beginning of the Campaign for Action, Action Coalitions have collectively raised over $11 Million not including funds from RWJF!


Find even more fundraising resources here.


New Year, New Communications Resources 

It’s a new year, and the Campaign has some updated communications resources for you to use in your work! The updated materials include a set of talking points to use when speaking to specific audiences (including hospitals, physicians, funders, retail clinics, and insurers) and two Campaign  PowerPoint presentations-a long and a short version. The long PowerPoint presentation provides an in-depth dive into the Campaign’s work and progress, while the shorter version is ideal for non-nursing audiences or when giving shorter presentations. To access these and other helpful communications resources, visit the Communications page in the Directory of Resources.


See more CCNA Webinars and other resources, tools, and opportunities below!


Campaign Pillars


Leveraging Nursing Leadership


Leading Change through Board Service 

How do you get appointed to a board? What’s expected of you once you land an appointment? These are some of the questions answered in this video from the Future of Nursing: Campaign for Action’s Leadership and Legacy Summit. Campaign for Action director Sue Hassmiller, senior adviser for nursing at the Robert Wood Johnson Foundation, moderates this hour-long conversation with panelists who serve on boards and recruit board members. It’s a must-watch for anyone who has considered board service and what it takes to get there.


Watch the video here.

Advancing Education Transformation

Thinking Together in New Ways


Twenty-five states and 57 attendees met in Houston, TX on January 21-23, 2015 for a very productive meeting, Thinking Together in New Ways: Advancing Academic Progression. The meeting provided targeted technical assistance in academic progression for action coalitions and states with SIP and APIN funding.

Promoting Nursing Diversity

Centralia College Increasing Proportion of Male Nursing Students


Washington state’s Centralia College is an outlier when it comes to the proportion of male students in its nursing program. Nationally, only about 5 percent of nurses are men. But male students make up 23 percent of Centralia’s nursing students. Though the program only has 48 students in total, this new trend is welcomed news for efforts to increase gender diversity in nursing.


Read more here.


Health Innovations


HHS Announces Historic Shift from Fee-for-Service to Quality Payments


Yesterday, in a meeting with nearly two dozen leaders representing consumers, insurers, providers, and business leaders, Health and Human Services (HHS) Secretary Sylvia M. Burwell today announced measurable goals and a timeline to move the Medicare program, and the health care system at large, toward paying providers based on the quality, rather than the quantity of care they give patients.


HHS has set a goal of tying 30 percent of traditional, or fee-for-service, Medicare payments to quality or value through alternative payment models, such as Accountable Care Organizations (ACOs) or bundled payment arrangements by the end of 2016, and tying 50 percent of payments to these models by the end of 2018.


HHS also set a goal of tying 85 percent of all traditional Medicare payments to quality or value by 2016 and 90 percent by 2018 through programs such as the Hospital Value Based Purchasing and the Hospital Readmissions Reduction Programs. This is the first time in the history of the Medicare program that HHS has set explicit goals for alternative payment models and value-based payments.


Stakeholders participating in the meeting and announcement included many Champion Nursing Coalition members:

  • AARP
  • Aetna
  • America’s Health Insurance Plans
  • American Hospital Association
  • CVS Health
  • National Partnership for Women & Families
  • UnitedHealth Group
  • Verizon

Read the full announcement here.


The Role of Nurses in Certifying Minnesota’s Health Care Homes


The AARP Public Policy Institute has published a new case study that looks at how the Minnesota Health Care Homes (HCH) program utilizes nurse planners to coach and certify primary care clinics as HCHs. This is the fourth in a series of case studies exploring the evolving role of nurses in new models for delivering care to better meet the needs of patients with chronic health conditions.


Read the case study here.


NLN Launches New Resources to Help Nurse Faculty Teach Care of Older Adults


The National League for Nursing (NLN) has launched a digital campaign to mobilize new and existing users of the NLN’s free Advancing Care Excellence for Seniors (ACE.S) resources. Since its launch in 2011, a diverse pool of educators, caregivers, and health care workers have accessed ACE.S and now through ACESXPRESS the NLN seeks to engage an even broader audience from a variety of educational settings.


The new NLN ACESXPRESS microsite features a wide range of free resources and teaching strategies available through webinars, Twitter chats, teacher-ready starter kits, and more.

Check it out here.


Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.


Your Action Coalition: Multiply Through Messaging


Wednesday, February 18, 2015 | 3:00 – 4:00 p.m. EST

Register Here


Jumpstart 2015 with a recruitment drive that’s powered by tried and tested messages. Learn how to reach and engage diverse nursing audiences-(1) young nurses, (2) experienced nurses with ADNs, (3) African-American and/or Latino nurses, and (4) new Action Coalition members who can help advance the future of nursing. During this lively webinar, we’ll share findings from national message testing and show you how the right words, delivered in the right way, can win the support of your fellow nurses and inspire them to embrace their leadership potential.


Archived CCNA Webinars:

Effective Strategies to Reach and Connect Americans to Coverage
View a summary

Volunteer and Coalition Member Management

View a summary


Moving Forward in Academic Progression: BSN Foundational Courses

View a summary

How to Engage Insurers
View a summary

Tools from Recent Weekly Updates:

Fundraising Toolkit

Campaign for Action Marketing Materials

(Including Two Print-on-Demand Templates)

Florida Action Coalition Leadership Toolkit

Tracing Nevada’s Journey to Full Practice Authority for Nurse Practitioners

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Get Your Copy of the IOM Future of Nursing Infographic

Action Coalition Logos from Across the Nation

LinkedIn Guide for Action Coalitions

Opportunities from Recent Weekly Updates:


AARP Collecting Stories for I Heart Caregivers

HRSA Funding Opportunities for Advanced Nursing Education

Apply by February 13, 2015

2015 NURSE Corps Loan Repayment Program

Apply by February 26, 2015


We Welcome Your Comments and Contributions!

You may have noticed that we moved a few things around. Let us know what you think and share any other suggestions you have. Is there a story that you would like us to share? Let us know by emailing Andrew Bianco at [email protected].

Are you looking to sign up for the Weekly Update, Advancing Health Newsletter, E-Alerts, or Webinar Invitations? If so, register here!

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