Campaign for Action Update: February 17, 2015


Below are the weekly Campaign for Action updates for February 17, 2015, that describe successes, related activities, and relevant tools for this national Campaign.

Shout Outs

Does your Action Coalition or someone in it deserve recognition? Send Shout Out suggestions to Andrew Bianco at [email protected].


Interprofessional Collaboration in Louisiana


Winifred Quinn and The Future of Nursing: Campaign for Action staff congratulate the Louisiana Action Coalition for its successful summit on “The Future of Health Care Delivery in Louisiana.” The summit, which marked the culmination of Louisiana’s State Implementation Program (SIP) 1 grant, allowed leaders representing different clinical groups to discuss how to work together to improve the health of and health care for Louisiana’s population.


See all Shout Outs from the Campaign for Action here.

CCNA Welcomes Best Buy to Champion Nursing Coalition

The Center to Champion Nursing in America is pleased to welcome Best Buy as the newest member of the Champion Nursing Coalition. Best Buy, the world’s largest consumer electronics retailer, employs more than 140,000 people and knows that keeping those employees healthy is good for business. Best Buy joins the Coalition in its commitment to helping consumers and employees access high quality, cost-effective and convenient care through nursing. Charles Montreuil, Best Buy’s vice president for enterprise rewards, also serves on the Campaign ‘s Strategic Advisory Committee.


Funding, Tools and Other Opportunities


Webinar Tomorrow – Your Action Coalition: Multiply Through Messaging


See the CCNA Webinars section below for more details.


New Retractable Banners for Action Coalitions


The Future of Nursing: Campaign for Action has developed two new retractable banners for Action Coalitions. The banner templates allow for each Action Coalition to personalize the sign with its own logo! Learn more here.



Fundraising Toolkit Materials for Action Coalitions


With the support of our consulting firm, Campbell & Company, CCNA produced a fundraising toolkit that was assembled in collaboration with nine Action Coalitions taking part in a pilot program focused on building and advancing their fundraising operations. The toolkit includes overview materials, resource guides and workbooks to aid Action Coalitions in their work to secure support for their programs. Additional resources are currently in development and will be added to this toolkit as they become available.


This week’s highlighted resource: Special Event Planning Guide

This workbook includes a planning tool for developing and preparing for a fundraising event, with a series of questions and exercises for Action Coalitions.  It also includes pre- and post-event evaluation tools and benchmarks.


Since the beginning of the Campaign for Action, Action Coalitions have collectively raised over $11 million not including funds from RWJF!


Find even more fundraising resources here.


See more CCNA Webinars and other resources, tools, and opportunities below!


Campaign Pillars


Promoting Nursing Diversity

Diverse Nursing Workforce for Diverse Consumers


There’s no question the United States is fast becoming more diverse, and it needs a nursing workforce that’s equally as diverse to achieve health equity for consumers with different backgrounds. Nurse Zone recently published an article on the work nursing leaders are doing to diversify the workforce. The article mentions work by the Campaign and specifically the diversity work being done by the Montana Action Coalition.


Read more here.


Fostering Interprofessional Collaboration

Webinar: Practical Steps to Address IPECP Implementation Challenges


Thursday, February 26, 2015 | 11:00 a.m. – 12:00 p.m. EST

Register Here


The Health Services and Resources Administration (HRSA) and National Center for Interprofessional Practice and Education present a webinar, “Practical Steps to Address Interprofessional Education and Collaborative Practice (IPECP) Implementation Challenges: The Loyola Experience.”


Dr. Fran Vlasses and Dr. Aaron Michelfelder will present the challenges and rewards of a HRSA-funded project to transform clinical practice into an interprofessional model at Loyola University Chicago.


Health Innovations


Expanded Partnership Addresses “Invisible Wounds of War”


The Jonas Center for Nursing and Veterans Healthcare and the Bob Woodruff Foundation recently announced an expansion of their partnership to provide scholarships to doctoral nursing candidates focused on the “invisible wounds of war” – traumatic brain injury (TBI), post-traumatic stress (PTS), military sexual trauma and intimacy after injury (MST), among others. The partnership will fund 20 Bob Woodruff Foundation-Jonas Nursing Scholars nationwide through 2016.

The two organizations share a goal to ensure veterans and their families thrive long after they return home. This specific partnership will support the educational advancement of nurses dedicated to addressing the complex, heart-wrenching issues affecting many of our nation’s heroes.


Learn more here.


Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.


Your Action Coalition: Multiply Through Messaging


Wednesday, February 18, 2015 | 3:00 – 4:00 p.m. EST

Register Here


Jumpstart 2015 with a recruitment drive that’s powered by tried and tested messages. Learn how to reach and engage diverse nursing audiences-(1) young nurses, (2) experienced nurses with ADNs, (3) African-American and/or Latino nurses, and (4) new Action Coalition members who can help advance the future of nursing. During this lively webinar, we’ll share findings from national message testing and show you how the right words, delivered in the right way, can win the support of your fellow nurses and inspire them to embrace their leadership potential.

Host a Screening of The American Nurse Movie for Nurses Week


Want to do something fun and exciting for Nurses Week while meeting new potential Campaign for Actionsupporters in your community?


Register to join us February, 26 3:00 – 4:00 p.m. EST for a Campaign for Action webinar to learn more about hosting a screening of The American Nurse movie on May 6, 2015.

Action Coalitions have a unique opportunity to team with Carmike Cinemas to screen The American Nurse, set up tables in movie theater lobbies and educate people about the work we’re doing to advance nursing–all while enjoying a movie and meeting new stakeholders in your community.


Click the map to see if Carmike has a theater near you.


As you may know, The American Nurse is a movie by Carolyn Jones that premiered last year and examines the work and lives of five nurses in varied settings. This webinar will provide more information about the American Nurse Project and how to organize a showing near you. Learn more about the American Nurse Project and see the trailer here.


Archived CCNA Webinars:

Effective Strategies to Reach and Connect Americans to Coverage
View a summary

Volunteer and Coalition Member Management

View a summary


Moving Forward in Academic Progression: BSN Foundational Courses

View a summary

How to Engage Insurers
View a summary

Tools from Recent Weekly Updates:


Fundraising Toolkit

Campaign for Action Marketing Materials

(Including Two Print-on-Demand Templates)


Campaign Talking Points


Two Campaign PowerPoint Presentations


Communications Resources


Florida Action Coalition Leadership Toolkit

Tracing Nevada’s Journey to Full Practice Authority for Nurse Practitioners

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Get Your Copy of the IOM Future of Nursing Infographic

Action Coalition Logos from Across the Nation

LinkedIn Guide for Action Coalitions
Opportunities from Recent Weekly Updates:

AARP Collecting Stories for I Heart Caregivers

New RWJF program for Public Health Nurse Leaders

Applications due by April 17, 2015 (3 p.m. ET)

Optimizing Value in Health Care: Consumer-Focused Trends from the Field

Apply by March 3, 2015 (3 p.m. ET)

2015 NURSE Corps Loan Repayment Program

Apply by February 26, 2015

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