Campaign for Action Update: March 17, 2015


Shout Outs

Does your Action Coalition or someone in it deserve recognition? Send Shout Out suggestions to Andrew Bianco at [email protected].

BSN Increase in North Carolina

Polly Johnson, co-lead of the Future of Nursing North Carolina Action Coalition, sends a shout out to Theresa Brodrick, executive vice president and chief nursing officer for Cone Health in Greensboro, NC, for her innovative leadership in advancing the educational preparation of Cone Health’s nursing staff of more than 3,400 RNs from 47 percent having a BSN and higher degree in 2011 to over 70 percent in 2014.

Florida’s Diversity Think Tank

Campaign for Action consultant Adriana Perez congratulates the Florida Action Coalition for embedding diversity throughout their work on the Campaign pillars and for strengthening partnerships throughout the state to achieve their mission! The Florida Action Coalition recently led a Round Table interactive discussion to disseminate and form strategies building on the recommendations from their first statewide Diversity Think Tank. Learn more about the event here.

See all Shout Outs from the Campaign for Action here.

Funding, Tools and Other Opportunities

Have You Experienced a Nurse’s Care and Want to Say Thanks? 

To celebrate National Nurses Week, May 6-12, AARP and the Future of Nursing: Campaign for Action are looking for people of all ages who live in the greater Washington, D.C. area and want to share a story about a nurse’s care to say thank you. We’re in search of people who have been cared for by a registered nurse in a hospital, home or any setting, and are willing to talk on camera about the experience and impact on their life.

If selected, you will be asked to visit AARP’s studios in downtown Washington, D.C. to tell your story for a one-minute video. This will be part of a series of videos created and shared online through social media to celebrate and thank nurses everywhere for their important contributions to our nation’s health during National Nurses Week.


If  interested, please fill out the form on this page to tell us a little bit about yourself. If you know of someone who might be interested in participating, please forward this e-mail to them. Our staff will review all submissions and will be contacting select candidates directly. If you have any questions, please contact Meredith Courville.

Apply Now: NHSC Scholarship Program


The National Health Service Corps (NHSC) recently released the 2015 Application and Program Guidance for the NHSC Scholarship Program , which awards scholarships to health professions students who want to pursue their passion and work as a primary care provider without the burden of overwhelming financial debt.


Scholarship support includes tax-free payment of tuition, required fees, other reasonable educational costs, and a taxable monthly living stipend. All students applying to the program must be a U.S. citizen or national and enrolled or accepted in an eligible degree program at a U.S. accredited school as follows:

  • Nurse Practitioner (NP): adult, family, geriatrics, pediatrics, psychiatric, or women’s health
  • Certified Nurse Midwife (CNM)
  • Medicine: MD or DO
  • Dentistry:  DMD or DDS
  • Physician Assistant (PA)

NHSC Scholarship Program recipients fulfill their service commitment at an NHSC-approved site upon completion of their graduation and/or training. For each year of financial support (up to four years) a Scholarship recipient serves one year at an NHSC-approved site in a high-need urban, rural, or frontier community. All recipients must serve a minimum of two years.


The NHSC Scholarship Program is competitive. Applicants are encouraged to submit their application early. The application cycle will close on May 7, 2015, at 7:30 p.m. EDT.


Technical assistance activities have been scheduled to address questions. Please visit the NHSC website to learn more.



Fundraising Toolkit Materials for Action Coalitions


With the support of our consulting firm, Campbell & Company, CCNA produced a fundraising toolkit that was assembled in collaboration with nine Action Coalitions taking part in a pilot program focused on building and advancing their fundraising operations. The toolkit includes overview materials, resource guides and workbooks to aid Action Coalitions in their work to secure support for their programs. Additional resources are currently in development and will be added to this toolkit as they become available.


This week’s highlighted resource: Volunteer Engagement Toolkit

This toolkit provides a set of resources for engaging volunteers in supporting fundraising efforts and includes opportunities for different levels of involvement based on individuals’ comfort level and interest in helping with fundraising.


Since the beginning of the Campaign for Action, Action Coalitions have collectively raised over $13.1 million not including funds from RWJF!


Find even more fundraising resources here.


Campaign Pillars


Leveraging Nursing Leadership

Nurse Appointed Acting Deputy Secretary of HHS


Mary Wakefield, PhD, RN, FAAN, current administrator of the Health Resources and Services Administration (HRSA), will become the acting deputy secretary for the Department of Health and Human Services beginning in April. The Future of Nursing: Campaign for Action congratulates Dr. Wakefield on her appointment!


Read more here.


Advancing Education Transformation


New Data Show Nurses Heeding Call to Higher Education Levels


New data released by the American Association of Colleges of Nursing shows an “enrollment surge” in schools of nursing nationwide, indicating that more nurses are heeding the call to achieve higher levels of education. According to the new report , enrollment in baccalaureate and graduate school nursing is up from last year, with a 4 percent increase in baccalaureate programs, a 10 percent  increase in RN-to-BSN programs, a nearly 7 percent  increase in master’s programs, a 3 percent increase in PhD programs, and a 26 percent increase in Doctor of Nursing Practice program enrollment.


Particularly important is the significant increase in enrollment for RN-to-BSN programs. From 2010 to 2014, there was a 69 percent increase in the number of students enrolled in RN-to-BSN programs, from 77,259 students in 2010 to 130,345 students in 2014. The study also found increases in student diversity, with nursing programs reporting increases in the number of students from minority backgrounds at all levels.


Learn more here.


Students Wanted for Future of Nursing Scholars Program


The Robert Wood Johnson Foundation’s Future of Nursing Scholars program is holding a web conference on Monday, April 27, 2015 from 12:00 p.m. to 1:00 p.m. ET for potential students interested in joining the program. The program creates diverse cadre of PhD-prepared nurses who are committed to long-term leadership careers that advance science and discovery through research, strengthen nursing education, and bring transformational change to nursing and health care.


Learn more about the program here.


Promoting Nursing Diversity


Using the American Community Survey to Describe the Registered Nurse Workforce


Wednesday, March 25, 2015 | 3:00 – 4:00 p.m. EDT

Register Here


The American Community Survey (ACS) is a national household survey administered by the US Census Bureau, designed to collect social, demographic, and economic information describing the US civilian population. As the National Sample Survey of Registered Nurses (NSSRN) is no longer conducted, the ACS is the best alternative currently available for analysis of the RN workforce.


In this webinar, we will demonstrate how the American Community Survey’s Public Use Microdata Sample (PUMS) can be used to describe key characteristics of the RN workforce at the state level, including age, race/ethnicity, and educational attainment.


Register for the webinar here. Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting. You can view the registration in other time zones or languages here.


Fostering Interprofessional Collaboration


RWJF Publishes White Paper on Interprofessional Collaboration


The Robert Wood Johnson Foundation recently published a new report that explores best practices to improve patient care by utilizing interprofessional collaboration (IPC). The report highlights more than 20 hospitals and community health centers that utilize IPC to achieve better patient outcomes and shares the principles and best practices that these organizations use to achieve better health outcomes, providing a roadmap to other health care organizations wishing to emulate the approach. Read more here.

See the Health Innovations section below for a new article on “Interprofessional Collaboration and Education: Working together to ensure excellence in health care.”

Bolstering Workforce Data


RWJF Event – Data for Health: Learning What Works


Thursday, April 2, 2015 | 11:45 a.m. – 2:00 p.m. EDT

Union Station Columbus Club

50 Massachusetts Ave. NE

Washington, D.C. 20002



From wearable devices like Fitbits to electronic health records, more personal health information is gathered about us than ever before. But we are still in the dark when it comes to harnessing that data in ways to help us make healthier decisions and build healthier communities.


Join national health leaders on April 2 in Washington, D.C., as they discuss a new report from the Robert Wood Johnson Foundation’s Data for Health initiative, and hear how diverse sectors-government, business, health care, public health, social services, and community-based organizations-can better collect, share, and use health information to improve health.


Speakers will include:

  • Karen DeSalvo, MD, MPH, acting assistant secretary for Health and national coordinator for Health Information Technology, U.S. Department of Health and Human Services
  • Deven McGraw, partner, Manatt, Phelps, & Phillips, LLP
  • Dave Ross, ScD director,  Public Health Informatics Institute
  • Ivor Horn, MD, MPH, medical director, Center for Diversity and Health Equity, Seattle Children’s Hospital


Space is limited so please RSVP as soon as possible.

Follow the conversation on twitter at #Data4Health


Health Innovations


Coming Soon: RWJF County Health Rankings

The Robert Wood Johnson Foundation’s 2015 County Health Rankings will be released on March 25, providing a health snapshot for nearly every county in all 50 states. County are ranked on a variety of factors that influence health, including access to care, tobacco use, education, employment, family and social support, air and water quality, and more. The rankings show that where you live matters to your health.


RWJF will offer a webinar, The County Health Rankings & Roadmaps 101 Website Tour, on April 7 at 3:00 p.m. The webinar will offer a comprehensive overview of the program, website, tools and resources. See the webinar registration page for additional details. Past webinars are available here.


A Bold New Vision for America’s Health Care System


The American Journal of Nursing and Nursing Outlook will publish a series of articles written by Future of Nursing: Campaign for Action leaders focusing on progress made in advancing nursing since the release of the Institute of Medicine’s landmark report on nursing nearly five years ago. The articles also look at barriers to change and work still needed to implement the IOM’s recommendations.


The first two articles, “A Bold New Vision for America’s Health Care System” and “Interprofessional Collaboration and Education: Working together to ensure excellence in health care,” have already been published.


The first article highlights the Campaign’s progress and challenges in five key areas: nursing education, access to care (scope of practice), workforce diversity, nurse leadership, and workforce data collection. The second piece on interprofessional collaboration covers the Campaign’s efforts to increase collaboration and education among health care providers. Links to the articles may be found here.


Additional articles are expected on education and diversity. We will share links to those articles once they are published.


Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

See the Promoting Nursing Diversity section above for information about the upcoming webinar, “Using the American Community Survey to Describe the Registered Nurse Workforce.”

Archived CCNA Webinars:


Your Action Coalition: Multiply Through Messaging

View a summary

View Message Primers

Effective Strategies to Reach and Connect Americans to Coverage
View a summary

Volunteer and Coalition Member Management

View a summary


Moving Forward in Academic Progression: BSN Foundational Courses

View a summary

How to Engage Insurers
View a summary

Tools from Recent Weekly Updates:


Fundraising Toolkit

Campaign for Action Marketing Materials

(Including Two Print-on-Demand Templates)


Campaign Talking Points


Two Campaign PowerPoint Presentations


Communications Resources

Retractable Banners for Action Coalitions


Florida Action Coalition Leadership Toolkit

Tracing Nevada’s Journey to Full Practice Authority for Nurse Practitioners

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Get Your Copy of the IOM Future of Nursing Infographic

Action Coalition Logos from Across the Nation

LinkedIn Guide for Action Coalitions

Opportunities from Recent Weekly Updates:


AARP Collecting Stories for I Heart Caregivers

RWJF Awards for Eliminating Health Disparities

Apply by April 14, 2015 (5:00 p.m. EDT)


New RWJF program for Public Health Nurse Leaders

Applications due by April 17, 2015 (3 p.m. ET)


2015 National Forum of State Nursing Workforce Centers Annual Conference

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