Campaign for Action Update: March 3, 2015


Shout Outs

Does your Action Coalition or someone in it deserve recognition? Send Shout Out suggestions to Andrew Bianco at [email protected].

Now Available in Georgia: Nursing Licensure Data

Winifred Quinn and the Future of Nursing: Campaign for Action send a shout-out to Lisa Eichelberger, DSN, RN, dean of Clayton State University’s nursing school and a co-lead of the Georgia Action Coalition, for her steadfast work and dedication in making Georgia nursing licensure data publicly available. Lisa worked with state officials for more than  two years to resolve the lack of data collection.

Team Texas Continues to Grow

The Center to Champion Nursing in America congratulates Team Texas for adding its 423rd member organization. The Action Coalition is well on its way to reaching its goal of 500 member organizations.

See all Shout Outs from the Campaign for Action here.

AJN Article Highlights Progress, Challenges on Interprofessional Collaboration and Education

A new article in the March 2015 issue of the American Journal of Nursing (AJN) highlights the Campaign for Action’s efforts to increase interprofessional collaboration and education among health care providers. “Interprofessional Collaboration and Education: Working Together to Ensure Excellence in Health Care” examines the strong imperative to make the shift and initiatives to foster interprofessional collaboration and education in a number of states.

Written by Mary Sullivan, Richard Kiovsky, Diana Mason, Cordelia Hill, and Carissa Dukes, this article is the second in a series about the Future of Nursing: Campaign for Action that will run in AJN and Nursing Outlook. The articles focus on progress made in nursing since the Institute of Medicine’s landmark report on advancing nursing was released in 2011.

Read the full article here.

Funding, Tools and Other Opportunities

New Messaging Primer for Action Coalitions

The Campaign for Action’s Communications Team (CFACT) has developed a new messaging primer to help you talk and write about our work, with a goal of appealing to new audiences. This guide provides direction for reaching out to diverse sectors of nurses, business leaders, policy makers, health care leaders, and other audiences.

Learn more about the message primer here.

CCNA Webinar Reminder: Determining Your Coalition Member Needs

Tuesday, March 10, 2015 | 2:00 – 3:00 p.m. EDT

Register Here

Join us for the Coalition Building and Sustainability Learning Collaborative’s first virtual convening. This NEW learning collaborative is intended to enhance Action Coalition sustainability by providing coalition member engagement and management tools as well as promising practices that you can use in your state. Based on the first segment of the volunteer engagement cycle, this session is designed to help you determine your Action Coalition’s member needs. It will also serve as a basis for future work to define your Action Coalition’s member roles and your recruitment efforts.

Objectives: By the end of this webinar, participants will have a framework for determining their Action Coalition’s coalition member needs. This will include:

  1. Determining the priorities for the state;
  2. Thinking about current member roles and how they will help achieve these priorities;
  3. Identifying skills or experience needed for members in these roles; and
  4. Recognizing gaps in current coalition member makeup.

How Action Coalitions can Benefit from RWJF Public Health Nurse Leader Program

The Robert Wood Johnson Foundation (RWJF) is seeking applicants for a new leadership program aimed at building the leadership capacities of public health nurses. Public Health Nurse Leaders: Leveraging Nurse Leaders to Build a Culture of Health is a two-year program to develop up to 24 senior level public health nurse leaders to build partnerships around RWJF’s vision for a Culture of Health, and to integrate that work into the existing state Action Coalitions of the Future of Nursing: Campaign for Action.

Action Coalitions will have an informational webinar specifically geared to them so they can learn more about partnering with a public health nurse leader. Participating Action Coalitions that work with a public health nurse leader will receive $5,000.

Public Health Nurse Leader Applicant Webinar

Monday, March 9, 2015 | 1:00 p.m. – 2:00 p.m. EDT

Register Here

Public Health Nurse Leader Collaborating Action Coalition Webinar

Monday, March 9, 2015 | 2:30 p.m. – 3:30 p.m. EDT

Register Here

Learn more about the program here. Applications are due by April 17, 2015 (3:00 p.m. EDT).

Fundraising Toolkit Materials for Action Coalitions

With the support of our consulting firm, Campbell & Company, CCNA produced a fundraising toolkit that was assembled in collaboration with nine Action Coalitions taking part in a pilot program focused on building and advancing their fundraising operations. The toolkit includes overview materials, resource guides and workbooks to aid Action Coalitions in their work to secure support for their programs. Additional resources are currently in development and will be added to this toolkit as they become available.

This week’s highlighted resource: Sample Donor/Funder Messages & Sample Case Presentation

These two pieces build off of the case workbook provided in the previous set of materials, providing a suggested framework for talking about your Action Coalition with a potential donor or funder. The documents include suggestions on how to tailor the text based on your work and goals as well as based on your audience.

Since the beginning of the Campaign for Action, Action Coalitions have collectively raised over $13.1 million not including funds from RWJF!

Find even more fundraising resources here.

See more CCNA Webinars and other resources, tools, and opportunities below!

Campaign Pillars

Leveraging Nursing Leadership

Update from Last Week’s NOBC Steering Committee Meeting

The Nurses on Boards Coalition (NOBC) Steering Committee and co-chairs met at AARP’s national office last week to discuss important issues and make key decisions about the work of the NOBC moving forward. Each work group reported on its respective topic, including: effective board placements; targeting key board positions (national and state levels); public relations; messaging and communication; connecting to education and preparation for board service (early pipeline); crafting mentoring and supporting methods for trustees; pre-work to send to the steering committee; and language on the definition of a board to be shared nationally. Seventeen people attended. More details will follow regarding a follow-up meeting with the NOBC in early July. For questions related to the NOBC, please contact Natalie Moulding at [email protected].

New Book Helps Nurses Get on Boards 

A new book, Nurses Making Policy: From Bedside to Boardroom, aims to help nurses improve health and health care by taking on leadership positions in multiple sectors. The book complements the Nurses on Boards Coalition’s (NOBC) efforts with advice for nurses and nursing students about how to develop health policy skills and advocate for change in the political arena. It also addresses themes of ethics, leadership, safety, and quality care.

Read more here.

Removing Barriers to Practice and Care

Duke Study Shows Economic Potential of APRNs

A new study shows that North Carolina’s impending primary care shortage can be alleviated while reducing costs, and adding jobs and tax revenue to the economy. The suggested fix: simply allowing advance practice registered nurses (APRNs) to practice to the full extent of the training and education they have already.

Christopher J. Conover, PhD, a research scholar at Duke University’s Center for Health Policy & Inequalities Research, released his findings in a study entitled Economic Benefits of Less Restrictive Regulation of Advanced Practice Registered Nurses in North Carolina. The study looks specifically at North Carolina’s regulations and compares them with outcomes in states that have already updated the ways that APRNs are regulated.

“Modernizing APRN regulations has the potential to positively impact health care access, quality, and cost,” Conover said. “It is rare that any policy change offers gains across all three major dimensions of the North Carolina health system’s performance.”

Conover’s more conservative estimates conclude that expanding the use of APRNs would save North Carolina more than $430 million in health care costs – with the potential to save up to $4.3 billion – while adding at least 3,800 jobs to the economy by the end of the decade.

Learn more here.

Bolstering Workforce Data

RWJF Event – Data for Health: Learning What Works

Thursday, April 2, 2015 | 11:45 a.m. – 2:00 p.m. EDT

Union Station Columbus Club

50 Massachusetts Ave. NE

Washington, D.C. 20002


From wearable devices like Fitbits to electronic health records, more personal health information is gathered about us than ever before. But we are still in the dark when it comes to harnessing that data in ways to help us make healthier decisions and build healthier communities.

Join national health leaders on April 2 in Washington, D.C., as they discuss a new report from the Robert Wood Johnson Foundation’s Data for Health initiative, and hear how diverse sectors-government, business, health care, public health, social services, and community-based organizations-can better collect, share, and use health information to improve health.

Speakers will include:

  • Karen DeSalvo, MD, MPH, acting assistant secretary for Health and national coordinator for Health Information Technology, U.S. Department of Health and Human Services
  • Deven McGraw, partner, Manatt, Phelps, & Phillips, LLP
  • Dave Ross, ScD director,  Public Health Informatics Institute
  • Ivor Horn, MD, MPH, medical director, Center for Diversity and Health Equity, Seattle Children’s Hospital


Space is limited so please RSVP as soon as possible.

Follow the conversation on twitter at #Data4Health

Fostering Interprofessional Collaboration

See above for new AJN article on progress, challenges of interprofessional practice and education.

Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

CCNA Webinar: Determining Your Coalition Member Needs

Tuesday, March 10, 2015 | 2:00 – 3:00 p.m. EDT

Register Here

See Funding, Tools and Other Opportunities section above for more information.


Archived CCNA Webinars:


Your Action Coalition: Multiply Through Messaging

View a summary

View Message Primers

Effective Strategies to Reach and Connect Americans to Coverage
View a summary

Volunteer and Coalition Member Management

View a summary


Moving Forward in Academic Progression: BSN Foundational Courses

View a summary

How to Engage Insurers
View a summary

Tools from Recent Weekly Updates:


Fundraising Toolkit

Campaign for Action Marketing Materials

(Including Two Print-on-Demand Templates)


Campaign Talking Points


Two Campaign PowerPoint Presentations


Communications Resources

Retractable Banners for Action Coalitions


Florida Action Coalition Leadership Toolkit

Tracing Nevada’s Journey to Full Practice Authority for Nurse Practitioners

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Get Your Copy of the IOM Future of Nursing Infographic

Action Coalition Logos from Across the Nation

LinkedIn Guide for Action Coalitions

Opportunities from Recent Weekly Updates:


AARP Collecting Stories for I Heart Caregivers

RWJF Awards for Eliminating Health Disparities

Apply by April 14, 2015 (5:00 p.m. EDT)


New RWJF program for Public Health Nurse Leaders

Applications due by April 17, 2015 (3 p.m. ET)


2015 National Forum of State Nursing Workforce Centers Annual Conference

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