Campaign for Action Update: May 12, 2015


Weekly Update
Below are weekly Campaign for Action updates and tools for the week of May 12.

Thank You For Celebrating National Nurses Week With Us

National Nurses Week ends today, and we want to thank you for joining us in this year’s celebration! A special congratulations goes out to the many Action Coalitions who hosted screenings of The American Nurse. Check out our Facebook page  to see some photos from their events!

Over the last week, the Future of Nursing: Campaign for Action released three new videos to celebrate Nurses Week and highlight the value of nurses. Filmmaker Carolyn Jones, director of The American Nurse documentary, describes her oncology nurse in the first video, and how her appreciation for that care led her down a new path in life.  The second video the special role that a hospice nurse plays with an entire family when a loved one dies. The final video features a woman who has been living with breast cancer for over a decade, her oncology nurse, and the special relationship that they developed over the course of treatment. We hope you’ll watch and share these videos and let us know what you think!


Does your Action Coalition or someone in it deserve recognition? Send shout-out suggestions to Aidan McCallion at [email protected]

Maryland Consumers Now Have Full and Direct Access to Nurse Practitioners
The Future of Nursing: Campaign for Action congratulates the Maryland Action Coalition, the Maryland Academy of Advanced Practice Clinicians (MAAPC) and the Nurse Practitioner Association of Maryland (NPAM) for their work in winning Maryland consumers more direct access to health care. Gov. Larry Hogan today signed a bill that will allow nurse practitioners in the state to practice to the full extent of their education and training. With that, Maryland joins 20 states and the District of Columbia in modernizing scope laws so consumers have better access to quality, affordable health care.
Montana’s Blumenthal Making Headlines
The Future of Nursing: Campaign for Action sends a shout-out to Casey Blumenthal, co-leader of the Montana Action Coalition and vice president of MHA, an Association of Montana Health Care Providers. Casey is featured in a story  by American Sentinel University, where she graduated last year  with a doctorate of nursing practice.

Read the post here.

See all shout-outs from the Campaign for Action here

Funding, Tools and Other Opportunities

See the CCNA webinars section below for information about the upcoming webinar, “Creating Coalition Capacity via Membership.”

IOM to Hold First Public Hearing as it Conducts Nursing Impact Study

The Institute of Medicine committee evaluating the impact of its landmark report, The Future of Nursing: Leading Change, Advancing Health, will hold a public workshop from 9:00 a.m. to 4:00 p.m. on Thursday, May 28 in Washington DC.

The workshop will focus on data from and evaluation of the Future of Nursing: Campaign for Action and perspectives from key stakeholders in the implementation of the Future of Nursing report recommendations. The agenda and registration for the workshop will be available on the IOM’s website by mid-May.

The workshop will be held at the Conference Center, 20 F St., NW, Washington DC.

Space is limited.

View the meeting webpage here.


Fundraising Webinar

Campbell & Company, the Future of Nursing: Campaign for Action’s fundraising consultant, is hosting a webinar on Wednesday, May 13, titled “Communicating Your Campaign Case.”  For more information about the webinar, please see the Webinars of Interest (non-CCNA) webinar section below.

Communications Support Available

The Campaign for Action Communications Team (CFACT) is offering communications support to Action Coalitions during April and May. CFACT has helped the Montana and New Jersey Action Coalitions develop new materials, written and placed guest editorials for the Texas Action Coalition, and supported the Utah Action Coalition as it organizes content for its website. Those and other kinds of communications support can be available to your Action Coalition too!
To inquire about receiving support, please email [email protected] with information about what activities you have coming up that would benefit from communications assistance. You will receive a response within one week.

Notes: Action Coalitions working on their State Implementation Program grant announcements should continue to use the process specified by the Campaign for materials review, and APIN projects should continue using existing resources to support their communications work.

Campaign Pillars

Leaveraging Nursing Leadership


Health Resources and Services Administration seeking members for Advisory Council

The Health Resources and Services Administration (HRSA) is seeking at least 16 new members for its National Advisory Council on Nurse Education and Practice (NACNEP).   This panel provides advice and recommendations to the Secretary of Health and Human Services, as well as Congress, around general regulations and policy matters arising in the administration of Title VIII, including the range of issues relating to the nurse workforce, education, and practice improvement.

Nominations are due to HRSA on or before July 15.   Please submit the nominations by email to [email protected] or by mail to:
Kristen Hansen,
Division of Nursing and Public Health, Bureau of Health Workforce
Health Resources and Administration
Parklawn Building
Room 9–89
5600 Fishers Lane
Rockville, Maryland 20857

Read the call for nominations here.

Upcoming Webinars

CCNA Webinars
The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Webinars of Interest (non-CCNA)

Communicating Your Campaign Case

Date: Wednesday, May 13
Time: 1:00 pm – 2:00 pm ET
Campbell presenters: Andrew Brommel, director of communications consulting and  Patrick Chestnut, communications consultant. A major campaign is more than just a fundraising strategy — it’s a statement about the future of your mission. Defining, expressing and communicating that statement is the work of campaign case development and communications. A truly powerful case drives every other aspect of your campaign strategy. Whether you’re thinking ahead to your next campaign or already underway, this in-depth webinar will give you concepts, examples, tools and tricks for defining and communicating your campaign case.

Learning Objectives:
With examples drawn from hundreds of campaigns that Campbell & Company helped facilitate, this webinar will empower attendees to:

  • Express a campaign vision that truly stands apart messages
  • Craft campaign messages that stick in donors’ minds
  • Create campaign materials that support active major donor cultivation
  • Plan a communications strategy that builds momentum from the quiet phase through the victory celebration

Register for the webinar here.


Archived CCNA Webinars:

Wisconsin’s Diversity Assessment Tool (WI-DAT)
View a summary

Putting Strategy into Action for Seamless Academic Progression

Orientation of New Coalition Leaders, How, Why, What of Coalition Leadership

View a summary

Using Data Driven Communication to Support Top of License Practice

View a summary

Using the American Community Survey to Describe the Registered Nurse Workforce

View a summary

What Makes an Effective Coalition: Determining Your Coalition Member Needs

View a summary 


Your Action Coalition: Multiply Through Messaging

View a summary

View Message Primers

Opportunities from Recent Weekly Updates:

AARP Collecting Stories for I Heart Caregivers

2015 National Forum of State Nursing Workforce Centers Annual Conference

June 10-12, 2015 | Denver, CO

8th Annual Midwest Interprofessional Practice, Education, and Research Center Conference: Strategies for the Application of Successful Models and Processes

September 17-18, 2015 | Grand Rapids, Michigan

We Welcome Your Comments and Contributions!

You may have noticed that we moved a few things around. Let us know what you think and share any other suggestions you have. Is there a story that you would like us to share? Let us know by emailing Aidan McCallion at [email protected]

Are you looking to sign up for the Weekly Update, Advancing Health Newsletter, E-Alerts, or Webinar Invitations? If so, register here! [email protected]
You have received this e-publication because you are a member of the Future of Nursing: Campaign for Action community or you requested a copy through our website,, or directly through email. If you would like to stop receiving the Campaign for Action Weekly Update, you may unsubscribe here.
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