Campaign for Action Update: June 16, 2015



Does your Action Coalition or someone in it deserve recognition? Send shout-out suggestions to Aidan McCallion at [email protected]

Montana in the News

Congratulations to the Montana Action Coalition for its nursing education conference last week, which was featured on two local television stations. The Future of Nursing: Campaign for Action sends compliments to the coalition and Casey Blumenthal, vice president of the Montana Hospital Association and co-lead of the Montana Action Coalition, who spoke about the importance of nursing education on both KRTV and KTVH.

See all shout-outs from the Campaign for Action here.

Graduate Nurse Education Pilot Improving Access to Quality Care

Health care consumers are more likely to find highly qualified clinicians because of a provision in the Affordable Care Act that authorized Medicare – for the first time – to pay for graduate nurse education. That’s the finding at five sites studied in a new report by the Public Policy Institute at AARP, which looked closely at medical centers in Chicago, Durham, N.C., Houston, Philadelphia, and Scottsdale, Ariz.

Read “Improving Access to High-Quality Care: Medicare’s Program for Graduate Nurse Education”  co-authored by Susan Reinhard, PhD, RN, FAAN, chief strategist, Center to Champion Nursing in America and CCNA’s Advocacy and Consumer Affairs Director Winifred Quinn, PhD.

Funding, Tools, and Other Opportunities

Strong communications can help your Action Coalition achieve its goals, and we can help!

Your Action Coalition is doing engaging work: May we help you promote it? Do you need to get the word out about an event, or want help creating materials? What about support in setting up a website to share your accomplishments and get others involved? We can help! The Campaign for Action Communications Team (CFACT) can assist with your news releases, promotional materials, and more through September. Please email [email protected] and let us know what we can do for you.

Notes: Action Coalitions working on their State Implementation Program (SIP) grant announcements should continue to use the process specified by the Campaign  for materials review, and Academic Progression in Nursing (APIN) projects should continue using existing resources to support their communications work. 

Institute of Medicine Seeking Input on Landmark Report
It’s been five years since the landmark Future of Nursing report was published: How has it changed what you do? The Institute of Medicine is seeking answers, and its evaluation committee needs to hear from you. Write to [email protected] about what the report has meant to you and others, and your activities and accomplishments (big and small) related to the report’s eight recommendations. The committee will complete its work by late August, so please weigh in by the end of July.

Visit the IOM committee page for more information about submitting materials.

If you have any Campaign for Action-related questions, please contact Winifred Quinn, PhD, advocacy and consumer affairs director for CCNA, at [email protected]

Campaign Pillars

Advancing Education Transformation
Rapid Growth in Nurses With Baccalaureate Degrees
For the first time, the number of nurses graduating with a bachelor of science in nursing (BSN), including RN-to-BSN graduates, is higher than the number of nurses graduating with an entry-level associate’s degree (ADN). What’s more, the total number of graduates from BSN and ADN programs more than doubled in 10 years, from roughly 77,000 in 2002 to 184,000 in 2012, according to a report in Medscape.

Read more about the report.

Nursing Leadership

Health Resources and Services Administration Seeking Members for Advisory Council

The Health Resources and Services Administration (HRSA) is seeking at least 16 new members for its National Advisory Council on Nurse Education and Practice. This panel provides advice and recommendations to the secretary of Health and Human Services, as well as Congress, about general regulations and policy matters arising in the administration of Title VIII, including the range of issues relating to the nurse workforce, education, and practice improvement.

Nominations are due to HRSA on or before July 15. Please submit the nominations by email to [email protected] or by mail to:
Kristen Hansen
Division of Nursing and Public Health, Bureau of Health Workforce
Health Resources and Administration
Parklawn Building
Room 9-89
5600 Fishers Lane
Rockville, MD 20857

Read the call for nominations here.

Upcoming Webinars

CCNA Webinars

The Center to Champion Nursing in America continues to host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Legal Training: Winning Policy Campaigns with Non-Lobbying Funds

Date: Tuesday, June 23, 2015

Time: 1:00-2:00 p.m. ET

Action Coalitions face limits on “lobbying,” but the limits probably aren’t as restrictive as you think. This training aims to help your Action Coalition make the most of your ability to influence public policy. First, we’ll learn what is meant by lobbying: too few people understand the term, and too many people have misconceptions. Second, we’ll address strategies for stretching your non-lobbying dollars to maximize your organization’s effectiveness. Armed with this knowledge, you can plan your communications strategically to increase your ability to achieve policy goals–and you can assure potential donors their funds will be used in a savvy and legally compliant manner.

By the end of the webinar, you will:

  • Know how to maximize the Campaign’s branding for advocacy efforts.
  • Understand ways to rally the public and legislators behind your policy goals without crossing the line into “lobbying” so you can save your dollars for when they’ll have the greatest impact.
  • Gain strategies for crafting advocacy messages without violating grant restrictions.
  • Spot opportunities and pitfalls for using websites, Facebook, Twitter, and other social media. Learn the traps that could turn a seemingly harmless tweet into a direct or grassroots lobbying communication!

Register for the webinar here.

Wisconsin Center for Nursing Diversity Toolkit for Recruitment and Retention of Minority Nursing Students

Date: Wednesday, June 24, 2015
Time: 3:00 – 4:00 p.m. ET

Presenters: Barbara Nichols, DNSc (honorary), MS, RN, FAAN — CCNA Diversity Consultant and Wisconsin SIP Project Coordinator; Gloria V. Hawkins, PhD — Assistant Vice Chancellor and Director, University of Wisconsin — Madison; Maichou Lor, RN, MS, PhD Candidate, University of Wisconsin — Madison School of Nursing.

With the dramatic increase in the diversity of the U.S. population, the nursing profession needs new strategies to better deliver health care. Raising the number of minorities in the workforce to address the changing demographics of patients requires intentional recruitment and retention practices.


  1. Describe evidence-based recruitment and retention strategies of underrepresented students.
  2. Identify health outcomes challenges that result from historic and ongoing insufficient representation of minority students.
  3. Promote resources for Action Coalition members to use.

Register for the webinar here.

Webinars of Interest (non-CCNA)

Archived CCNA Webinars:

Mentorship and Diversity in Nursing Education, Practice and Leadership
View a summary

Creating Coalition Capacity via Membership

View a summary  

Wisconsin’s Diversity Assessment Tool (WI-DAT)
View a summary

Putting Strategy into Action for Seamless Academic Progression
View a summary

Orientation of New Coalition Leaders, How, Why, What of Coalition Leadership
View a summary

Using Data Driven Communication to Support Top of License Practice
View a summary

Opportunities From Recent Weekly Updates:


Research Grantees Sought for Evidence for Action Initiative

Leadership Programs to Build a Culture of Health

AARP Collecting Stories for I Heart Caregivers

2015 National Forum of State Nursing Workforce Centers Annual Conference

June 10-12, 2015 | Denver

8th Annual Midwest Interprofessional Practice, Education, and Research Center Conference: Strategies for the Application of Successful Models and Processes

September 17-18, 2015 | Grand Rapids, Mich.

Posted in News.