Campaign for Action Update: June 9, 2015


Two Breakthrough Leaders Earn Doctorates

The Future of Nursing: Campaign for Action congratulates Jake Creviston and AnnMarie Lee Walton, two of our 2014 Breakthrough Leaders in Nursing awardees, for earning their doctoral degrees. Jake received his Doctor of Nursing Practice (DNP) from Oregon Health and Science University and AnnMarie received her PhD in nursing from the University of Utah.

See all shout-outs from the Campaign for Action here.

Action Coalitions and Engaging Stakeholders  

The Future of Nursing: Campaign for Action has long urged its state Action Coalitions to engage with organizations and businesses outside of nursing to help sustain their efforts.  We’re excited to announce that as of January, the Campaign’s 51 Action Coalitions reported engagement with over 1,500 such stakeholders. Two valuable categories of stakeholders are health plans and insurers, and hospital associations. Learn about these stakeholders and gain tips on engaging them here.

Funding, Tools, and Other Opportunities

Research Grantees Sought for Evidence for Action Initiative 

To advance the Culture of Health vision, Robert Wood Johnson Foundation has developed Evidence for Action: Investigator-Initiated Research to Build a Culture of Health.  The initiative is to provide individuals, organizations, communities, policymakers, and researchers with the tools to promote the vision of a healthier nation. It is intended to encourage creative, rigorous research on the impact of innovative programs, policies, and partnerships on health and well-being, and on novel approaches to measuring health determinants and outcomes. RWJF anticipates awarding approximately $2.2 million annually for at least three years, and expects to fund five to 12 grants each year for up to 30 months.

Learn more about the initiative here.

Communications Support Available

The Campaign for Action  Communications Team (CFACT) is offering communications support to Action Coalitions through September. CFACT has helped the Montana and New Jersey Action Coalitions develop new materials, written and placed guest editorials for the Texas Action Coalition, and supported the Utah Action Coalition as it organizes content for its website. Those and other kinds of communications support can be available to your Action Coalition too!

To inquire about receiving support, please email  [email protected] with information about what activities you have coming up that would benefit from communications assistance. You will receive a response within one week.

Notes: Action Coalitions working on their State Implementation Program (SIP) grant announcements should continue to use the process specified by the Campaign   for materials review, and Academic Progression in Nursing (APIN) projects should continue using existing resources to support their communications work. 

Institute of Medicine Seeking Input on Landmark Report
It’s been five years since the landmark Future of Nursing report was published: How has it changed what you do? The Institute of Medicine is seeking answers, and its evaluation committee needs to hear from you. Write to [email protected] about what the report has meant to you and others, and your activities and accomplishments (big and small) related to the report’s eight recommendations. The committee will complete its work by late August, so please weigh in by the end of July.

Visit the IOM committee page for more information about submitting materials.

If you have any Campaign for Action-related questions, please contact Winifred Quinn, PhD, advocacy and consumer affairs director for CCNA, at [email protected].
Leadership Programs to Build a Culture of Health

The Robert Wood Johnson Foundation is developing four new leadership programs that reflect the vision to work with others to build a national Culture of Health. The four programs’ working titles are:

  • RWJF Diversity in Health Policy Research
  • RWJF Interdisciplinary Research Leaders
  • RWJF Multisector Leaders for Health
  • RWJF New Clinical Scholars

Applicants may submit proposals for more than one program; each proposal will be considered separately.

Applications are now available. Applications are due by July 29 at 3:00 p.m. ET.

For more information, please go  here.

Campaign Pillars

Leveraging Nursing Leadership

Update on Nurses on Boards Coalition (NOBC) June 2 Conference Call

The NOBC Steering committee convened for a conference call meeting on Tuesday, June 2 from 1:00-2:00 p.m. ET. The steering committee voted on and unanimously approved

revised work group charters, the expectations for members, the process for membership, and a written application for joining the NOBC.
Health Resources and Services Administration Seeking Members for Advisory Council

The Health Resources and Services Administration (HRSA) is seeking at least 16 new members for its National Advisory Council on Nurse Education and Practice. This panel provides advice and recommendations to the secretary of Health and Human Services, as well as Congress, about general regulations and policy matters arising in the administration of Title VIII, including the range of issues relating to the nurse workforce, education, and practice improvement.

Nominations are due to HRSA on or before July 15. Please submit the nominations by email to [email protected] or by mail to:
Kristen Hansen
Division of Nursing and Public Health, Bureau of Health Workforce
Health Resources and Administration
Parklawn Building
Room 9-89
5600 Fishers Lane
Rockville, MD 20857

Read the call for nominations here.

Upcoming Webinars

CCNA Webinars

The Center to Champion Nursing in America continues to host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Legal Training: Winning Policy Campaigns with Non-Lobbying Funds

Date: Tuesday, June 23, 2015

Time: 1:00 – 2:00 pm ET

Action Coalitions face limits on their “lobbying,” but those limits probably aren’t as restrictive as you think. This training aims to help Action Coalitions maximize their ability to influence public policy. First, we’ll learn exactly what is meant by “lobbying” – and what isn’t covered by the definition. Too few people really understand the term, and too many people have misconceptions. Second, we’ll address strategies for stretching your non-lobbying dollars to maximize their organization’s effectiveness. Armed with this knowledge, you can plan your communications strategically to increase your ability to achieve policy goals – and you can assure potential donors their funds will be used in a savvy yet legally compliant manner.

By the end of the webinar, you will:

  • Know how to maximize the Campaign’s branding for lobbying efforts.
  • Understand ways to rally the public and legislators behind your policy goals without crossing the line into “lobbying” so you can save your lobbying dollars for when they’ll have the greatest impact.
  • Gain strategies for crafting advocacy messages without violating grant restrictions.
  • Spot opportunities and pitfalls for using websites, Facebook, Twitter, and other social media. Learn the traps that could turn a harmless tweet into a direct or grassroots lobbying communication!

Register for the webinar here.

Wisconsin Center for Nursing Diversity Toolkit for Recruitment and Retention of Minority Nursing Students

Date: Wednesday, June 24, 2015
Time: 3:00 – 4:00 p.m. ET

Presenters: Barbara Nichols, DNSc (honorary), MS, RN, FAAN – CCNA Diversity Consultant & Wisconsin SIP Project Coordinator; Gloria V. Hawkins, PhD – Assistant Vice Chancellor and Director, University of Wisconsin – Madison; Maichou Lor, RN, MS, PhD Candidate, University of Wisconsin – Madison School of Nursing.

With the dramatic increase of the diverse population of the United States, strategies are needed to critically address the landscape of the nursing profession in the delivery of healthcare. The ongoing insufficient number of minorities in the workforce to address the change in demographic of patients requires focus and intentional recruitment and retention practices.


  1. Describe evidence-based recruitment and retention strategies of underrepresented students.
  2. Identify health outcomes challenges as a result of historic and ongoing, insufficient representation of minority students.
  3. Promote resources for Action Coalition utilization.

Register for the webinar here.

Webinars of Interest (non-CCNA)

Archived CCNA Webinars:
Mentorship and Diversity in Nursing Education, Practice and Leadership

Creating Coalition Capacity via Membership

View a summary  

Wisconsin’s Diversity Assessment Tool (WI-DAT)
View a summary

Putting Strategy into Action for Seamless Academic Progression

Orientation of New Coalition Leaders, How, Why, What of Coalition Leadership
View a summary

Using Data Driven Communication to Support Top of License Practice
View a summary

Using the American Community Survey to Describe the Registered Nurse Workforce

View a summary

What Makes an Effective Coalition: Determining Your Coalition Member Needs
View a summary 

Opportunities From Recent Weekly Updates:

AARP Collecting Stories for I Heart Caregivers

2015 National Forum of State Nursing Workforce Centers Annual Conference

June 10-12, 2015 | Denver

8th Annual Midwest Interprofessional Practice, Education, and Research Center Conference: Strategies for the Application of Successful Models and Processes

September 17-18, 2015 | Grand Rapids, Mich.

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