Campaign for Action Update: November 12, 2012


Below are the weekly Campaign for Action updates for the Action Coalitions for November 12, 2012, that describe successes, related activities, and relevant tools for this national campaign.

On Veterans’ Day, the Center to Champion Nursing in America and the Campaign for Action would like to thank all those who have served in the military in the defense of our great nation, including CCNA’s own Colleen Krepstekies. We also thank our future veterans currently serving and wish them both safety and success. A final thanks goes to the families, friends and employers who welcome veterans home and keep things running while they’re away. Thank you all.

Have you signed up for the new Campaign for Action online community yet?

More and more of your colleagues are signing up to be part of the Future of Nursing: Campaign for Action online community. If you have not yet done so, now is the time.  We’re inviting you to be part of conversations about nursing education models, reaching out to physician organizations, promoting nurse residency programs, developing a clear & concise elevator speech, and more!

Here’s how you get started.

Step 1: Go to

Step 2: Select red the “Community” button (top right on home page)

Step 3: Select “Create Account” (top left), enter the requested information, including a picture (optional) and read the Terms of Service, then select “Submit”

This short process allows you to post your thoughts, ideas, comments or resources on all things related to the Campaign for Action.

CFA Communications Corner: November Edition

Creating Effective Media Materials

The Communication Corner’s newest resource, Creating Effective Media Materials, explains how to develop media-friendly materials that promote your Action Coalition’s events, announcements and milestones. Use the tips and examples within the document to create your own stand-out pieces and generate interest from reporters or producers you want to reach.

You can find Creating Effective Media Materials on the campaign’s website.

Funding and Other Opportunities

Opportunities from Recent Weekly Updates:

RWJF Video Contest: Coordinating Care Transitions

Submissions due by November 17

AACN Awards for Outstanding Dissertation and Capstone Project

All nominations must be received by December 7

RWJF New Careers in Nursing Call for Applications

Apply by January 13, 2013

RWJF Executive Nurse Fellows Call for Applications

Apply by January 15, 2013

NCSBN Wants to Fund Your Regulatory Nursing Research

Apply by January 18, 2013

This is National Nurse Practitioners Week!

November 11 – 17 is National Nurse Practitioner Week, a time to recognize the exceptional contributions NPs make to the health of millions of Americans and raise awareness for their role. The American Academy of Nurse Practitioners has put together a resource guide to help make the most of this week.

The resource guide is available here.

Campaign Pillars

Removing Barriers to Practice & Care

Primary Care Needs Advanced Roles for Nurses

CCNA’s Andrea Brassard writes about the need for advanced roles for Registered Nurses (RNs) as well as Advanced Practice Registered Nurses (APRNs) in the latest issue of Health Progress, the journal of the Catholic Health Association of the United States. Dr. Brassard describes how RNs in primary care settings provide preventive measures such as screening and immunizations and help manage chronic conditions by educating and counseling patients and their family caregivers in the provider’s office or by telephone or telehealth. In hospital settings, RNs have implemented innovative quality programs such as Transforming Care at the Bedside.

You can download the full article and share your thoughts with the author here.

Interprofessional Collaboration

Independence at Home Demonstration Promotes Interprofessional Team Care

CCNA’s Pat Polansky and Jennifer Cooper were in Richmond, VA, on November 5-6 to meet with the Virginia Action Coalition and the Virginia Commonwealth University Medical Center’s House Calls and Transitional Care Team.  This 26-year-running program is now 1 of 19 CMS Independence at Home Demonstration Projects.

The interprofessional team is caring for some of the most frail, medically complex patients in the Richmond area, keeping them independent for as long as possible and out of the hospital.  This is a program that has potential to serve as a national model of advance practice nurses working collaboratively and leading in practice, changing the way health care is delivered.

Find more information or ask Jen Cooper questions about her visit here.

Honoring Nurses

Hurricane Sandy Nursing Heroes: Nurse Delivers Baby in Gridlocked Vehicle

As the Northeast continues to recover from Sandy, we would like to point out Mavis Doozie, a community nurse with the Visiting Nurse Association in New Jersey. A Newark couple was on its way to the hospital to deliver a baby when gridlock caused by a Sandy-related power outage forced them to turn back. As the mother-to-be’s cousin searched for help, Doozie rushed to the scene and safely delivered baby Saed right in the station wagon. Doozie did not stop there, getting out of the car—baby in hand—to direct traffic as the couple tried to make their way to the hospital. After delivering the baby, Doozie continued on her regular rounds for the day.

Read more about Mavis Doozie’s story here.

Health Innovations

ACO Recruiting Turns to Non-Physicians

Joe Cantlupe writes for HealthLeaders Media that Accountable Care Organizations (ACOs) will look to non-physicians in their search to recruit team-oriented primary care providers. Health care employers and health systems are looking for primary care providers who are team-oriented, technologically savvy and committed to quality initiatives. With a growing shortage of primary care physicians, nurse practitioners and other non-physicians are poised to fill in the gaps.

“I don’t think there’s any question that… nurse practitioners, physician assistants—are going to have to play a vital role in this process,” says Jim Stone, president of The Medicus Firm, a national physician research firm. “You already have too few doctors. A lot of doctors do things that mid-level (nurses) are perfectly capable of doing.”

In order to be successful, ACOs will need many highly-skilled, team-oriented professionals focused on patient-centered quality care. Nurses across the country are ready to step up into this role.

Read the full article here.

Nine Health Affairs Articles on ACO and Patient-Centered Medical Home Models

The November 2012 issue of Health Affairs contains nine articles offering early insights on ACO and patient-centered medical home care delivery models, both of which have made significant headway in a relatively short period of time. ACOs, in particular, have seen considerable momentum—from a standing start just two years ago, to more than 300 ACOs now operating in forty-eight states.

The goal of both models is to more tightly coordinate care and improve the health of patients, but no one is sure whether either model will deliver major cost savings, especially right away. Articles include the following and are available through the Campaign for Action online community here (Health Affairs membership required for full text):

  • Accountable Care Organizations May Have Difficulty Avoiding the Failures of Integrated Care Networks of the 1990s
    Lawton Burns is chair of the Health Care Management Department at the Wharton School of the University of Pennsylvania.
  • A Framework for Evaluating the Formation, Implementation, and Performance of Accountable Care Organizations
    Elliott Fisher is director of the Center for Population Health at the Dartmouth Institute for Population Health and Clinical Practice.
  • Insights from Transformations Under Way at Four Brookings-Dartmouth Accountable Care Organization Pilot Sites
    Bridget Larson is the former director of health policy implementation at the Dartmouth Institute for Health Policy and Clinical Practice.
  • Many Accountable Care Organizations Are Now Up and Running, If Not Off to the Races
    Harris Meyer is a freelance writer based in Yakima, Washington.
  • Small Primary Care Practices Face Four Hurdles–Including a Physician-Centric Mind-Set–In Becoming Medical Homes
    Paul Nutting is a professor of family medicine at the University of Colorado Health Sciences Center and the director of research at the Center for Research Strategies.
  • Results from a Patient-Centered Medical Home Pilot at UPMC Health Plan Hold Lessons for Broader Adoption of the Model
    Cynthia Napier Rosenberg was senior medical director for network management and provider relations at UPMC Health Plan.
  • A Collaborative Accountable Care Model in Three Practices Showed Promising Early Results on Costs and Quality of Care
    Richard B. Salmon is national medical executive, performance measurement and improvement, at Cigna.
  • An Academic Health Center Sees Both Challenges and Enabling Forces As it Creates an Accountable Care Organization
    Alfred F. Tallia is chair of the Department of Family Medicine and Community Health at the Robert Wood Johnson Medical School.
  • About Half of the States Are Implementing Patient-Centered Medical Homes for their Medicaid Populations
    Mary Takach is a program director for the National Academy for State Health Policy.


A link to the abstract for each article above is available here (Health Affairs membership required for full text).

Upcoming Webinars Related to the Campaign for Action

CCNA continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately.  If you don’t receive an invite to a webinar that you would like to attend contact Michael Pheulpin at [email protected] for more information.

November 29, 2:30-5:00 p.m. EST – What is Messaging? How Do I Use It? Tips to Promote Your Campaign Work (Invitation sent)

December 13, 3:30-5:00 p.m. ESTData: An Overview of What is Collected, Where to Access It and How to Use It (Invitation to be sent)


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