Campaign for Action Update: July 16, 2013


Get to Know a Nurse Champion!

America’s Essential Hospitals, formerly the National Association of Public Hospitals and Health Systems, is a proud supporter of the Campaign for Action and its work to transform health care through nursing.

America’s Essential Hospitals is the leading association and champion for hospitals and health systems dedicated to high-quality care for all, including the most vulnerable. Since 1981, it has initiated, advanced, and preserved programs and policies that help these hospitals ensure access to care.

Learn more about America’s Essential Hospitals.

Funding and Other Opportunities

“The _____ (Doctor/Nurse/Other) Will See You Now”: Rethinking Scope of Practice

Wednesday, July 17, 2013 | 1:00 – 2:30 p.m. EDT

More Information and Registration
Join the Alliance for Health Reform and RWJF for a webinar that will give you the latest on a flurry of state legislation to allow nurses, nurse practitioners and other medical providers to do more to care for patients.

Featured Speakers:

  • Geraldine “Polly” Bednash, executive director of the American Association of Colleges of Nursing, will talk about the qualifications of nurses and nurse practitioners to care for patients in ways beyond what many states allow.
  • Kavita Patel, managing director for clinical transformation and delivery at the Engelberg Center for Health Care Reform at the Brookings Institution, and a former Obama administration official, will provide an overview of state activity and trends.
  • Reid Blackwelder, a Tennessee family physician and president-elect of the American Academy of Family Physicians, will discuss for the importance of sorting out the roles of physicians, nurses and other medical providers in the new team-based care environment.

OpenNotes: Transforming Patients’ Engagement with Health Care

Wednesday, July 17 | 3:00 – 3:45 p.m. EDT

More Information | Registration

The OpenNotes initiative, funded by the Robert Wood Johnson Foundation, is improving patient-provider communication by giving patients access to their doctors’ visit notes. By fostering open and efficient communication between patients and their health care team, OpenNotes involves patients more actively in their own care.

OpenNotes began as a yearlong experiment to investigate patients’ and doctors’ attitudes about sharing these notes. It has since been adopted for use by the U.S. Department of Veterans Affairs and, most recently, by the Cleveland Clinic.

Join the RWJF Human Capital Team to learn more about OpenNotes, its promising results for patients and providers, and where it may go from here. You can read more about how nurses can benefit from OpenNotes here.
Outreach 2.0: Engaging Policymakers via Social Media

Part of the RWJF Connect eTraining Series: Policymaker Outreach.

Wednesday, July 24th | 1:00 – 2:15 p.m. EDT

Register here.

Social media platforms such as Facebook and Twitter, as well as web content such as blogs, are an integral part of many organizations’ communications strategies. This session will address how policymakers currently utilize social media and the Internet, and how grantees can begin to think about what opportunities social media presents for communicating with policymakers about their work.

The next webinar in this series will be a “Deep-dive on building your one-pager” and will take place in August.

Politico Briefing: State Enrollment and Preparing for 2014

Thursday, July 25th | 8:00 a.m. EDT

POLITICO Pro hosts an in-depth look at how states and the federal government are handling exchange enrollment, what the changes mean for patients and what to expect in 2014. Special guests include Rep. Michael Burgess (R-Texas); Mark McClellan, Brookings Engelberg Center for Health Reform; Marian Mulkey, California HealthCare Foundation and Fmr. Gov. Mark Parkinson, AHCA/NCAL.

This is a great opportunity for nurses to learn more so they can inform the public about health care coverage. Remember, people look to nurses for trustworthy guidance on health issues!

Tweet your questions to #ProHCBB and for POLITICO Events’ updates and follow @PoliticoEvents on Twitter. Check back here for live streaming video.

Neighborhood Strategies to National Solutions Forum

The Independence Blue Cross Foundation invites you to attend a Neighborhood Strategies to National Solutions Forum focusing on the Collaborative Approaches in Addressing Community Health in the Landscape of the Affordable Care Act (ACA). A major focus of the event will be “Bridging Nursing and Clinics: How the ACA Creates Demand for Nurses.” This event will feature national and local public health organizations and community health professionals.

Wednesday, September 11, 2013

8:30 a.m. – 3:30 p.m.

Philadelphia, PA

This event is FREE! Seating is limited!

Register before July 31, 2013.

Campaign Pillars

Advancing Nursing Education

Rhode Island Nurse Residency Program featured in RWJF Newsletter

Recently featured in the Sharing Nursing’s Knowledge Newsletter, the Rhode Island program is unique because it educates nurses in settings beyond hospitals and health care agencies, where most nurse residency programs are based. Under the Rhode Island program, participants will have opportunities to practice not just in acute care settings but also in community health clinics, visiting nurse services, long-term care facilities, behavioral health hospitals, and developmental disability providers. It is the first statewide program of its kind.

Learn more and read the feature here.

Promoting Nurses as Leaders

Public Health Nurses: Positioned to Lead Health System Transformation

RWJF Executive Nurse Fellows program alumna Shirley Orr writes a blog on RWJF’s public health nursing report. “Today, population health and prevention are emerging as priorities as the nation’s health system transforms and increasingly focuses on health outcomes and cost savings,” Orr writes. “In communities across the country, public health nurses are positioned to lead health system transformation with skills in clinical and population health. Now is the time to expand the reach and impact of public health nurses to improve the health of all Americans.”

Read the blog here.

Nursing: Ready to Take the Lead

A recent article on nursing from Capital Community News touches on leadership, education, diversity, and how all three are related.
Read “Nursing: Ready to Take the Lead” here.

Removing Barriers to Practice & Care

Charting Nursing’s Future: How to Expand APRNs’ Scope of Practice

The Robert Wood Johnson Foundation recently issued a policy brief, “Improving Patient Access to High Quality Care: How to Fully Utilize the Skills, Knowledge and Experience of Advanced Practice Registered Nurses,” about ways to clear barriers blocking APRNs from broadening their scope of practice to meet the rising demand for healthcare services.

The brief highlights models from three institutions that better leverage the skills, knowledge, and experience of APRNs:

  • The U.S. Department of Veterans Affairs
  • The University of Pennsylvania Health System
  • The Duke University Health System’s Department of Cardiovascular Medicine

Read the brief here.

NEJM Addresses Shortage of Primary Care Providers

A recent issue of the New England Journal of Medicine features two examples of policy analysis focused on the implications of expanding nurse practitioner (NP) scope of practice relative to primary care, as well as an editorial addressing the same. Dr. Linda H. Aiken, a member of the INQRI National Advisory Committee and a Research Manager supporting the Future of Nursing: Campaign for Action, discusses these pieces in a new post on RWJF’s Human Capital blog.

Read Dr. Aiken’s post and share your comments here.

Health Affairs: States with Least Restrictive Regulations See Increase in NP Care

In a new Health Affairs article, Dr. Yong-Fang Kuo and colleagues present recent findings which demonstrate that states with the least restrictive regulations on NP practice experienced the largest increase in the number of patients seen by NPs. Further, the team found that between 1998 and 2010, the number of Medicare patients receiving NP-delivered care increased fifteen-fold.  The authors suggest that relaxing restrictions on NP practice could increase the use of NPs as primary care providers, which could then reduce the shortage of primary care providers we are currently seeing across the country.

Read the article here (subscription required for more than abstract).


Reflections on diversity: Mirroring patients’ ethnicity in the RN workforce

Why do we need to focus on increasing the diversity of the nursing workforce?

A recent article on clearly outlines the facts to support the cause of increasing the diversity of the nursing workforce to reflect America’s population. The nation’s demographics are changing and nurses have to be prepared to provide culturally competent care to better meet patient needs. Deidre Walton, president of the National Black Nurses Association; and member of the Campaign‘s Diversity Steering Committee is interviewed.

Read more.

USA Today: More Men Join Nursing Field as Stigma Fades

Learn more about the history of men in nursing and how several men are changing that history today. USA Today features a few men in nursing in this article and video.

Health Innovations
Nurses and State Health Exchanges

Diana Mason writes about the important role that nurses and other health professionals could play in informing the public about state health exchanges.

Nurses are in particularly important positions to let the uninsured know about how to access coverage in their states. Even in states that are not setting up their own exchanges, nurses can provide information to patients about accessing coverage through the federal exchange that will be available to people in these states.

Informing the public about the health exchanges can improve access to health care in our communities. Because we are trusted by the public, we need to seize this opportunity for leading outreach efforts to explain the exchanges to people.

We can do this by:

  • Making sure that our places of work have information on state or federal exchanges;
  • Asking our patients, families and friends what they know about health exchanges; and
  • Offering to talk with the public about our own state’s plans on radio and television programs or by writing about it for local community papers.

The blog post includes a suggested script for a brief communication with patients about exchanges.

Read more here.

Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.
Update on Reporting AC Progress via Status Reports

Monday, July 22, 2013 | 4:00 – 4:30 p.m. EDT
Register here

The Campaign for Action is improving the quarterly reporting process. We are changing the quarterly time frame and will ask you to update us on your progress as it relates to the IOM report and our related deliverables.

Reporting periods will now be:

  • May 1st – July 31st
  • August 1st – October 31st
  • November 1st  – January 31st
  • February 1st – April 30th

ACs are a driving force of the Campaign. To best feature successes being made to transform health care through nursing, the Campaign is also redesigning how ACs will communicate their progress. Learn more by registering for the webinar, “Update on Reporting AC Progress.” If you are unable to attend this webinar, it will be archived for your use at And you are always welcome to ask your liaison if you have any questions about the Campaign.

Thank you and we look forward to talking with you on July 22nd!
Patient Advocates: A Powerful Nurse Practitioner Resource

Thursday, August 8, 2013 | 1:00 – 2:00 p.m. EDT
Register here

This webinar, offered by the American Nurse Practitioner Foundation features Regina Holliday, caregiver, patient advocate and artist.  Holliday tells a personal story in words and art across the U.S. and globally. She sends a powerful message about patient rights, the healthcare system and needed change. She will change your view of patient relationships. Susan Hassmiller, PhD, RN, FAAN, Senior Advisor for Nursing, is responsible for addressing  nurse and faculty shortages in an effort to create a higher quality of patient care in the U.S. at the Robert Wood Johnson Foundation.  She is also the Director of the Future of Nursing: Campaign for Action. Dr. Hassmiller will share how focusing on patient centered messaging can have an impact on changing legislation by addressing: scope of practice, prescriptive authority and reimbursement.

Prior to the webinar, read “Burgess: Nurses can help solve pending crisis.”  This Op-ed offers a great example of how NPs should be advocating for the removal of scope-of-practice barriers.

Social Media 101: An Intro for Action Coalitions

Thursday, August 15, 2013 | 2:30 – 3:30 p.m. EDT

Register here

Campaign for Action communications specialists will give an overview of the evolving social media landscape and tips for how Action Coalitions can use social media to engage their audiences. This webinar will feature live demonstrations of Facebook and Twitter, and will highlight several examples of how Action Coalitions, the Campaign, and the Robert Wood Johnson Foundation (RWJF) are using social media to increase their reach and impact.  By the end of the webinar, you will:

  • Understand the benefits of using social media to engage audiences.
  • See examples of how Action Coalitions, the Campaign for Action, and the RWJF Initiative on the Future of Nursing use social media to engage stakeholders and share information.
  • Have actionable steps for exploring and using social media platforms including Facebook and Twitter.

Recent Webinars:

Advocacy Evaluation

On June 13, the TCC Group, a leader in developing strategies and programs that enhance the efficiency and effectiveness of nonprofit organizations, presented content on what advocacy evaluation is and how it is different from traditional evaluation. The webinar explored how groups engaging in advocacy activities can benefit from advocacy evaluation (such as informing strategy), and shared tools and resources on how Action Coalitions could incorporate this into their work. Presenters also shared a resource on developing rough logic models. The goals of this webinar were to:

  1. Understand how advocacy evaluation differs from traditional evaluation.
  2. Identify tools to assist with evaluating your advocacy efforts.
  3. Determine ways to involve advocacy evaluation in your Action Coalition.

Watch the archived webinar.

Read a  short summary of the webinar’s most important information.

Special Offer! Your Action Coalition can receive 1 hour of free technical assistance on the topic of advocacy evaluation by emailing Jared Raynor or Kate Locke. Available to the first 10 Action Coalitions that sign up.

What Makes an Effective Coalition? Evidence-Based Indicators of Success

On June 26, the TCC Group presented key elements of effective coalitions tailored to the goals and needs of Action Coalitions. This webinar helped participants to:

  1. Understand key elements of effective coalitions.
  2. Identify key obstacles in coalition development.
  3. Determine areas for enhancing the work of their own coalitions.

Watch the archived webinar.
Read a short summary of the webinar’s most important information.

Special Offer! Your Action Coalition can receive 1 hour of free technical assistance on the topic Effective Coalition Building by emailing Jared Raynor or Kate Locke. Available to the first 10 Action Coalitions that sign up.

Shout Out from the Lone Star State

Shout out to Dr. Jeannette Crenshaw, DNP, RN, LCCE, IBCLC, NEA-BC, FAAN, who was elected to the Board of the United States Breastfeeding Committee (USBC) and will serve as Treasurer beginning August 3, 2013. Dr. Crenshaw is an Assistant Professor at Texas Tech University Health Sciences Center in Lubbock, Texas.

The USBC is an independent nonprofit coalition of more than 40 nationally influential professional, educational, and governmental organizations that share a common mission to improve the Nation’s health by working collaboratively to protect, promote, and support breastfeeding. Member organizations include the American Academy of Nursing, American Nurses Association, American Academy of Pediatrics and the American College of Obstetrics and Gynecology, among others. Several government agencies are also represented, including the Centers for Disease Control and Prevention (CDC), U.S. Department of Agriculture (USDA), Food and Drug Administration (FDA), and Health Resources and Services Administration (HRSA).

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