Campaign for Action Update: September 30, 2014


AAN’s New Fellows and Last Week to RSVP for RWJF & CCNA Reception 

Congratulations to this year’s American Academy of Nursing inductees who are working with the Campaign for Action:

  • Marsha Howell Adams, PhD, RN, CNE, ANEF
  • Jose L. Alejandro, PhD, RN-BC, MBA, CCM, FACHE
  • Dawn Bazarko, DNP, MPH, RN
  • Mary L. Chesney, PhD, RN, CPNP
  • Mary Dickow, MPA
  • Kathleen T. Heinrich, PhD, RN
  • Adriana Perez, PhD, ANP-BC
  • Suzanne S. Prevost, PhD, RN, COI
  • Cynthia S. Selleck, PhD, RN
  • Jo Ann K. Webb, MHA, RN

Please let us know if there is someone in your state who we’ve missed! We want to recognize all of the new Fellows connected to the Campaign and look forward to your input by COB Wednesday, October 1, 2014. See the full list of inductees here and email Cordelia Hill ([email protected]) if we’ve missed anyone. Thank you!

If you or any member of your Action Coalition will be heading to Washington, D.C., for the American Academy of Nursing (AAN) Conference October 16-18, 2014, we want to know!

The Robert Wood Johnson Foundation (RWJF) and Center to Champion Nursing in America (CCNA) will host two events for RWJF scholars, fellows, grantees and Action Coalition members:

  • Call to Action Meeting (Thursday, October 16, 5:15-6:15 p.m.)
  • Leadership Reception (Friday, October 17, 6:00-7:30 p.m.)

Join us at the Grand Hyatt Washington, 1000 H St. NW, Washington, D.C. 20001, if you’re in town.

RSVP for both events by October 3, 2014. Learn more here.

Funding, Tools and Other Opportunities

Fundraising Toolkit Now Available!

The Campaign for Action is pleased to announce a new fundraising toolkit , assembled in collaboration with nine Action Coalitions taking part in a pilot program focused on building and advancing their fundraising operations. The toolkit includes overview materials, resource guides and workbooks to aid Action Coalitions in their work to secure support for their programs.  Additional resources are currently in development and will be added to this toolkit as they become available.

Descriptions of materials:

  • Core Pillars of Successful Fundraising:  This overview presents descriptions of the four areas that comprise a best-practice fundraising program-donor engagement, leadership, case for support and internal operations.  The overview also includes key questions for Action Coalitions to consider as they build or strengthen their work in each of these areas.
  • Fundraising Principles: This overview includes descriptions of three fundamental fundraising concepts that lead to efficient, effective, donor-centered fundraising operations-the donor pyramid, relationship management and return on investment in fundraising.
  • Case for Support Materials: This workbook describes the case development process, from initial conversations through to the creation of donor-ready collateral materials.  It includes a series of worksheets and exercises the advance Action Coalitions through the process.
  • Special Event Planning Guide: This workbook includes a planning tool for developing and preparing for a fundraising event, with a series of questions and exercises for Action Coalitions.  It also includes pre- and post-event evaluation tools and benchmarks.
  • Prospect Research Source Guide: This resource guide includes details on the goals of prospect research and a comprehensive list of resources for conducting research online.  It also includes research profile templates.

See the full toolkit here!

See Webinars from CCNA in the Webinar section below!

Campaign for Action Directory of Resources

Don’t miss the Campaign for Action Directory of Resources! The Campaign provides a library of essential resources for several of the key pillar areas and learning collaboratives. Please visit these key resources and tools to advance your work.

Tools from Recent Weekly Updates:

Campaign for Action Marketing Materials

(Including Two Print-on-Demand Templates)

Florida Action Coalition Leadership Toolkit

Tracing Nevada’s Journey to Full Practice Authority for Nurse Practitioners

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Get Your Copy of the IOM Future of Nursing Infographic

Action Coalition Logos from Across the Nation

LinkedIn Guide for Action Coalitions

Opportunities from Recent Weekly Updates:

Online Course: Transforming Nursing — The Impact of the IOM Report

Barriers to RN Scope of Practice – ANA Professional Issues Panel

Apply by October 10, 2014

NLN/Elsevier Technology Conference: What’s Happening Now?

October 24-26, 2014

Nashville, TN

Campaign Pillars

Leveraging Nursing Leadership

Trustee Magazine makes the case for Nurse Leadership
Trustee Magazine,
a publication of the American Hospital Association, recently published two articles about nurses serving on  boards of directors. The September cover story, “The Case for a Nurse Trustee,” highlights  a “missing organizational and clinical sensibility” that nurses bring to boards. A companion story, “Ready to Serve,” describes governance programs training nurses to serve on boards.

Read more here.

Webinar: Nursing Leadership in Women’s Health

Wednesday, October 22, 2014 | 1:00 – 2:00 pm EDT

Register Here

Women’s health nurses, including women’s health clinical nurse specialists, certified nurse-midwives and women’s health nurse practitioners, play leadership roles at many levels and settings across the United States to improve quality of care and support women to take proactive roles in managing health and minimizing risks. Learn more about the women’s health CNS role and how the newly-developed women’s health CNS competencies provide a foundation for education and practice.

This Webinar is hosted by the Graduate Nursing Student Academy.

Removing Barriers to Practice and Care

RWJF Connect eTraining Series: Policymaker Outreach

Over the past several months, the Robert Wood Johnson Foundation (RWJF) has hosted a series of policymaker outreach webinars open to all RWJF grantees and Action Coalitions. If you would like to view any of the previous webinar sessions, please visit the Connect website and enter the password “Connect” when prompted. Registration for October’s webinar is now open.

Red, Blue or Purple: How to Communicate With a Partisan Congress

Wednesday, October 8, 2014 | 1:30 – 2:30 p.m. EDT

Register Here

Unfortunately, Congress is more divided than ever. This session will address strategies for communicating and forging relationships with Members of Congress and other policymakers across the political spectrum.

Promoting Nursing Diversity

Campaign for Action Webinar: Building Bridges – Making Inclusion a Best Practice

Wednesday, October 1, 2014 | 2:00 – 3:00 p.m. EDT

Register Here

Just because everyone is speaking English doesn’t mean you’re all speaking the same language. As national demographics shift to a majority/minority population, involving nurses from diverse races and ethnicities in your state Action Coalitions is crucial. The benefits extend beyond your group, which is stronger with members from diverse backgrounds. Diversity and inclusion also contribute to better patient care and to achieving the long-term goals of the IOM Report. This interactive webinar, presented by the Campaign for Action, will help your Action Coalition to make immediate and impactful changes to be more inclusive in your communications, outreach and engagement.

Diversifying the Health Care Workforce

The New York State Action Coalition and Hunter-Belleveue School of Nursing co-hosted an event, “Diversifying the Healthcare Workforce in New York State.” Read their new blog post about the event here.

Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Engaging Insurers 

Monday, October 13, 2014 | 3:00 – 4:00 p.m. EDT

Register Here

Former Aetna CEO and current Strategic Advisory Committee member Jack Rowe will present on how to engage insurers in the work of Action Coalitions. Susan Kosman, Aetna’s chief nursing officer, will provide her perspective as well.

Recent CCNA Webinars:

September Meeting of the Diversity/Data Learning Collaborative

Jonas Scholars – A Valuable Resource

See the Diversity section above for information about the September Meeting of the Diversity/Data Learning Collaborative and October 1 webinar, Building Bridges: Making Inclusion a Best Practice.

Shout Outs
This is a section that we encourage you to take advantage of, to congratulate your AC or someone in your AC who deserves recognition. Send Shout Outs to Andrew Bianco at [email protected] with the subject line “Shout Out.”

Nebraska NP Selected as AANP Future Leader

Congratulations to Nebraska’s Kathy Hoebelheinrich for being selected for the American Association of Nurse Practitioners (AANP) Future Leaders Program! This 12-month program is designed to develop the next generation of nurse practitioner (NP) leaders through a variety of initiatives that will provide a broad vision of the NP role in the current and future health care environment. Hoebelheinrich is a member of the Nebraska Action Coalition’s Practice Team and has been influential in advocacy efforts on behalf of nurses.

Arkansas Nursing Leader in Journal of Nursing Administration

The Arkansas Action Coalition would like to recognize Debra Jeffs, PhD, RN, for her recent article in the Journal of Nursing Administration (JONA). “Dr. Jeffs is an instrumental leader and actively serves as our chair for the Education Pillar for the Arkansas Action Coalition.” The article, “Transforming the Academia-Practice Partnership Through an Innovative Role Design,” explains her role as director of academic nursing education at Arkansas Children’s Hospital and the monumental changes she has made and continues to make for nursing education. The article also mentions that through these roles, she is helping to further the Institute of Medicine’s recommendations for the future of nursing.

Posted in News.

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