Campaign for Action Update: January 20, 2015


Shout Outs

Does your Action Coalition or someone in it deserve recognition? Send Shout Out suggestions to Andrew Bianco at [email protected].

Barbara Nichols Earns MLK Jr. Humanitarian Award

The Wisconsin Action Coalition congratulates its own Barbara Nichols, diversity coordinator for the State Implementation Program (SIP) grant Taking the LEAD for Nursing in Wisconsin: Leadership, Educational Advancement & Diversity. Barbara recently received the Martin Luther King, Jr. Humanitarian Award. The Wisconsin Action Coalition is honored to have Barbara as part of our team for the critical work of implementing the IOM Report and congratulate her for exemplary service to the community and to nursing!

Getting Language Right

Sue Hassmiller and the Campaign for Action sends a shout out to the Society of Hospital Medicine for phasing out the following terms in its future materials: “Allied health,” “non-physician provider,” “physician extender,” and “mid-level.” The Society of Hospital Medicine will instead use the names for individual groups, like “physician assistants,” “nurse practitioners,” or “pharmacists.”

California Love

Blanca Castro-Paszinski, AARP California’s advocacy manager, sends a shout out the California Action Coalition’s  Susie Phillips and Garret Chan for their work on informing policy and crafting bill language for the new California Nurse Practitioner Scope of Practice bill.

More from Wisconsin

The Wisconsin Action Coalition recently hosted “Celebrate Nursing in Wisconsin,” a full-day event at the Aurora Health Care Conference Center in Summit, WI. The keynote address was provided by Sam Wilson, AARP Wisconsin’s state director, who did a fabulous job! The Wisconsin Action Coalition thanks you!

The Right Stuff

Mary Dickow, statewide director of the California Action Coalition, sends a shout out to CCNA staffers Andrew Bianco and Michael Pheulpin for their ongoing technical support. They “never cease to amaze me,” Dickow said.

See all Shout Outs from the Campaign for Action here.

Preparing the Nursing Workforce for a Changing Health System: 

The Role of Graduate Nursing Education

On January 21, 2015, AARP, the Alliance for Health Reform, and the Robert Wood Johnson Foundation will host a briefing on Capitol Hill regarding Medicare’s support for Graduate Nurse Education (GNE). The GNE Demonstration is a four-year program within the Centers for Medicare & Medicaid Innovation and is testing the feasibility of using Medicare’s support to produce more advanced practice registered nurses (APRNs). The ultimate goal of the program is to increase the supply of APRNs who are prepared to care for the Medicare population with an emphasis in the home and community.

If you are in the Washington metro area, we hope you can join us at the Russell Senate Office Building, Room 325, from 12:00 p.m. to 1:30 p.m. Lunch will be available starting at 11:45 a.m.

Can’t make it? A video recording of the briefing will be posted 1-2 days after the event for those unable to attend in person.

Funding, Tools and Other Opportunities

Fundraising Toolkit Materials for Action Coalitions

With the support of our consulting firm, Campbell & Company, CCNA produced a fundraising toolkit that was assembled in collaboration with nine Action Coalitions taking part in a pilot program focused on building and advancing their fundraising operations. The toolkit includes overview materials, resource guides and workbooks to aid Action Coalitions in their work to secure support for their programs. Additional resources are currently in development and will be added to this toolkit as they become available.

This week we are highlighting the ” Core Pillars of Successful Fundraising” resource. This overview presents descriptions of the four areas that comprise a best-practice fundraising program: donor engagement, leadership, case for support, and internal operations. The overview also includes key questions for Action Coalitions to consider as they build or strengthen their work in each of these areas.

Since the beginning of the Campaign for Action, Action Coalitions have collectively raised over $11 Million not including funds from RWJF!

Find even more fundraising resources here.

2015 NURSE Corps Loan Repayment Application Cycle Now Open

The NURSE Corps Loan Repayment Program helps address the shortage and distribution imbalance of nurses across the country by offering loan repayment assistance to registered nurses and advanced practice nurses, such as nurse practitioners, working at health care facilities and nurse faculty employed at accredited schools of nursing.

The Health Services and Resources Administration (HRSA) has several resources to help applicants apply.

The application cycle is now open and will close on February 26, 2015, at 7:30 p.m. ET.

New Year, New Communications Resources 

It’s a new year, and the Campaign has some updated communications resources for you to use in your work! The updated materials include a set of  talking points to use when speaking to specific audiences (including hospitals, physicians, funders, retail clinics, and insurers) and two Campaign PowerPoint presentations-a long and a short version. The long PowerPoint presentation provides an in-depth dive into the Campaign’s  work and progress, while the shorter version is ideal for non-nursing audiences or when giving shorter presentations. To access these and other helpful communications resources, visit the Communications page in the Directory of Resources.

See more CCNA Webinars and other resources, tools, and opportunities below!

Campaign Pillars

Leveraging Nursing Leadership

Syracuse hospital knows Importance of having Nurses on Boards

Following the op-ed written by Campaign for Action leaders Sue Hassmiller and Susan Reinhard on the importance of nurses serving on boards, two  St. Joseph’s Hospital Center nurses penned  a piece in their local newspaper proudly sharing that their hospital board had recently named its first nurse. Their op-ed states that “the Nurses on Boards Coalition validates their insightful efforts to ensure our board is inclusive and diverse, representing all key stakeholders of St. Joseph’s work force.”

Read more here.

Promoting Nursing Diversity

Calling All Nurses to Address Health Disparities

“Stark data on health disparities continue to mount,” writes Sue Hassmiller, PhD, RN, FAAN, the Robert Wood Johnson Foundation (RWJF) senior adviser for nursing and director of the Future of Nursing: Campaign for Action. In a new blog post on RWJF’s Human Capital blog, Hassmiller cites the CDC’s 2013 report on Health Disparities and Inequalities, which found that mortality rates from chronic illness, premature births, suicide, auto accidents, and drugs were all higher for certain minority populations. “But I believe passionately that nurses and other health professionals can be part of the solution to addressing these disparities,” she says.

Read the full blog post here.

Health Innovations

Nurses are Restructuring Long-Term Services and Support

Nurses have already developed many creative, sustainable and compassionate ways to care for those who, for any reason, cannot take care of themselves. The January 2015 issue of the Robert Wood Johnson Foundation’s Charting Nursing’s Future takes an in-depth  look at how nurses are reshaping and increasing access to long-term services and support.

Read more here.

How Emerging Technologies Can Help Caregiving Families

This webinar series, hosted by one of our Champion Nursing Coalition members, is relevant to how nurses need to be prepared to use technology to support home-based consumers and their family caregivers. The Family Caregiver Alliance will present two free webinars on ways technology serves families caring at home for ill or elderly loved ones.

Guide to Tech Services & Products: Making the Best Match for Your Family’s Needs

Wednesday, January 21, 2015 | 3:00 – 4:00 p.m. EST

Register Here

If you’re not a tech wiz, how do you find and evaluate the new digital products that are available right now? This second of two webinars will offer useful tips and checklists to guide your decision making.

Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Your Action Coalition: Multiply Through Messaging

Wednesday, February 18, 2015 | 3:00 – 4:00 p.m. EST

Register Here

Jumpstart 2015 with a recruitment drive that’s powered by tried and tested messages. Learn how to reach and engage diverse nursing audiences-(1) young nurses, (2) experienced nurses with ADNs, (3) African-American and/or Latino nurses, and (4) new Action Coalition members who can help advance the future of nursing. During this lively webinar, we’ll share findings from national message testing and show you how the right words, delivered in the right way, can win the support of your fellow nurses and inspire them to embrace their leadership potential.

Archived CCNA Webinars:

Effective Strategies to Reach and Connect Americans to Coverage

Volunteer and Coalition Member Management

View a summary

Moving Forward in Academic Progression: BSN Foundational Courses

View a summary

How to Engage Insurers
View a summary

Tools from Recent Weekly Updates:

Fundraising Toolkit

Campaign for Action Marketing Materials

(Including Two Print-on-Demand Templates)

Florida Action Coalition Leadership Toolkit

Tracing Nevada’s Journey to Full Practice Authority for Nurse Practitioners

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Get Your Copy of the IOM Future of Nursing Infographic

Action Coalition Logos from Across the Nation

LinkedIn Guide for Action Coalitions

Opportunities from Recent Weekly Updates:


AARP Collecting Stories for I Heart Caregivers

HRSA Funding Opportunities for Advanced Nursing Education

Apply by February 13, 2015

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