Campaign for Action Update: January 6, 2015


Shout Outs

Does your Action Coalition or someone in it deserve recognition? Send Shout Out suggestions to Andrew Bianco at [email protected].

Sunny Rays of a New Day

The Oregon Action Coalition (OAC) gives a shout out to Leslie Ray, who is stepping down as the Action Coalition’s co-lead as she enters a new phase in her life… retirement! Leslie has been an amazing leader, organizing and guiding the OAC to give the group momentum around their work. Many thanks to Leslie! We are looking forward to Leslie’s continued guidance and leadership in a new role.

When I Grow Up…

The Campaign gives a shout out to the Oregon Center for Nursing, which produced a great video for middle school students to get them interested in careers as nurses. Watch the video here.

Nurses Once Again Top List of Most-Trusted Professions

For the 13th year in a row, Americans say nurses have the highest honesty and ethics standards of professions, according to a Gallup poll released December 19. Congratulations!

AARP Announces 2014 Capitol Caregivers

Caregiving isn’t a Democratic issue or a Republican issue. It’s a family issue. To recognize the state elected officials who stepped up to support family caregivers in 2014, AARP is honoring its inaugural, bipartisan class of Capitol Caregivers. This class includes 46 state legislators and three governors from 19 states who were integral to the passage of key caregiving or nursing legislation in 2014. See the full list here. You may very well recognize a lawmaker from your state!

See all Shout Outs from the Campaign for Action here.

As 2014 came to a close, the Future of Nursing: Campaign for Action took some time to review our work, and we compiled our top 10 accomplishments for the year. From promoting nurse leadership on boards to increasing access to care, we got a lot done in 2014 and we couldn’t have done it without you! Read our Top 10 Accomplishments for 2014.

Funding, Tools and Other Opportunities

Campbell & Company Webinar – Relationship Management 301: 

Supporting Relationship Management with the Right Reports

Thursday, January 15, 2015 | 1:00 – 2:00 p.m. EST

Register Here

You’ve found the right prospects and gotten your relationship management practices off to a strong start, but your organization is still struggling with effectively managing and extracting information from your database. Too often, this information must be exported and manually manipulated in order to make it useful; this process not only wastes countless hours, but also often renders the data inaccessible to the people who need it most.

The third webinar in Campbell & Company’s Relationship Management series, “Supporting Relationship Management with the Right Reports” will focus on generating key relationship management metrics and reports from your database and will provide guidance on who should receive these reports after they’ve been created. Through this session, you will learn:

  • The critical input needed from leadership to inform relationship management reports;
  • The tools available for various database systems;
  • Guidelines for report development; and
  • A thoughtful set of relationship-management sample reports.

See CCNA Webinars and other resources, tools, and opportunities below!

Campaign Pillars

Leveraging Nursing Leadership

Bring in the Nurses-Stat!

In December, Sue Hassmiller and Susan Reinhard authored an op-ed about the need for more nurses to serve on boards. The piece ran in more than a dozen newspapers nationwide, including the Philadelphia Inquirer, the Pittsburgh Post-Gazette, and the Tacoma News Tribune. “Nurses already play a huge role on the frontlines. It’s time they begin playing a role in the boardroom too, bringing both their practical sensibilities and view of patient care experiences to the table,” they wrote. Read the full op-ed.

Join the Effort to Get 10,000 Nurses Onto Boards by 2020

In November, 21 national organizations came together to announce a new, nationwide effort to get 10,000 nurses onto boards of directors by 2020. Members of the Nurses on Boards Coalition (NOBC) include AARP, the Robert Wood Johnson Foundation, and 19 national nursing organizations. These coalition members recognize that nurses are historically underrepresented on hospital and other boards and they are working to ensure that nurses-and their frontline perspectives-have a seat at these decision-making tables. Learn more about the new Coalition and how you can get involved.

Nurse Leaders Bring Strong Knowledge of Clinical Care and Other Skills to Board Rooms

Nurse leaders bring a variety of skills to board rooms-their knowledge of clinical care, an understanding of the health care delivery system, patient advocacy, and teamwork  and communications skills, among others. Read about the experiences of three nurses from three different states who served on boards in this new feature article.

Removing Barriers to Practice & Care

Business Leader: Time to Give Nurse Practitioners Full Practice Authority

“One of the largest barriers to economic growth is the cost of health care,” writes Bret Jackson, president of the Economic Alliance for Michigan, a statewide business-labor coalition. “A way to create health care cost savings in Michigan is by allowing nurse practitioners full practice authority. At least 20 studies from other states demonstrate the cost-effectiveness of nurse practitioners who are able to practice to the fullest extent of their education, training and national certification.”

Jackson was pushing Michigan legislators to approve Senate Bill 2, which passed the Senate on November 13, 2013. Lawmakers in the House did not vote on the bill before the legislative session expired in December 2014.

Jackson spoke with Action Coalitions during a recent Stakeholder Engagement Learning Collaborative call. He has also engaged with the Campaign on other occasions.

Read the full op-ed.

Fostering Interprofessional Collaboration

Webinar: Assessment of Interprofessional Education to Move Beyond Attitudes

Thursday, January 8, 2015 | 2:00 – 3:00 p.m. EST

Register Here

Development of national competencies for interprofessional education (IPE) has brought national attention to interprofessional collaboration (IPC). Most schools, training programs, and universities are implementing IPE to fulfill accreditation standards.  However, creating an assessment plan for IPE is also important. The majority of scholarship around IPE has focused on changes in learners’ attitudes regarding IPC, and there is new interest in assessing IPE beyond attitudinal measures.

This webinar, Assessment of IPE to Move Beyond Attitudes: Featured tools and case studies from the field, will be a two-part series that focuses on specific measurement tools and case studies from the field that will provide participants with information on how tools are developed, validated, and used to provide quality assessment data.

This webinar is presented by the American Interprofessional Health Collaborative.

Health Innovations

Nurse Practitioners Make House Calls Their Business

Boston Globe correspondent Paul E. Kandarian interviews nurse practitioner Patricia Walker, co-founder of Ideal Healthcare Solutions in Easton, MA. The business, which specializes in primary care house calls, began with three NPs in 2009 and has now grown to 20. Read the interview.



Special Training Prepares Nurses for Growing Senior Population


As our nation’s population ages, health care providers face new challenges in delivering the care we will all need. Fortunately, some nurses are taking intensive training to become geriatric resource nurses (GRNs). The GRN designation is a component of an international initiative called Nurses Improving Care for Healthsystem Elders (NICHE). Read more.



Innovation Needed


Last month, the Centers for Medicare & Medicaid Services announced that 724 hospitals will have their Medicare payments reduced by 1 percent due to poor performance in reducing hospital-acquired conditions. Nurses are important to cutting the proportion of patients who acquire harmful conditions during hospital stays.


Upcoming CCNA Webinars

The Center to Champion Nursing in America continues host a series of technical assistance webinars and teleconferences on a variety of topics. Invitations with registration and login information for webinars will be sent separately. To ensure that you receive future webinar invitations, please go to, enter your information, and select the publications you wish to receive.

Effective Strategies to Reach and Connect Americans to Coverage


Thursday, January 15, 2015 | 3:30 – 4:30 p.m. EST

Register Here


With the end of the second marketplace enrollment period quickly approaching and Medicaid and CHIP enrollment occurring year round, Enroll America will be sharing successful strategies to maximize the number of Americans that gain coverage. Join the webinar to learn how the Future of Nursing: Campaign for Action and Enroll America can partner to increase outreach, enrollment, and build a culture of health care. Speakers will discuss how to apply best practices around messaging, increase in-person help in your community, and multiply your effect through innovative partner engagement work. Participants will also learn a few examples of how nurses are leading the way to increase enrollment.


Your Action Coalition: Multiply Through Messaging


Wednesday, February 18, 2015 | 3:00 – 4:00 p.m. EST

Register Here


Jumpstart 2015 with a recruitment drive that’s powered by tried and tested messages. Learn how to reach and engage diverse nursing audiences-(1) young nurses, (2) experienced nurses with ADNs, (3) African-American and/or Latino nurses, and (4) new Action Coalition members who can help advance the future of nursing. During this lively webinar, we’ll share findings from national message testing and show you how the right words, delivered in the right way, can win the support of your fellow nurses and inspire them to embrace their leadership potential.


Archived CCNA Webinars:


Volunteer and Coalition Member Management

View a summary


Moving Forward in Academic Progression: BSN Foundational Courses

View a summary

How to Engage Insurers
View a summary

Tools from Recent Weekly Updates:

Fundraising Toolkit

Campaign for Action Marketing Materials

(Including Two Print-on-Demand Templates)

Florida Action Coalition Leadership Toolkit

Tracing Nevada’s Journey to Full Practice Authority for Nurse Practitioners

Campaign for Action Directory of Resources

AACN Tool Kit: Understanding the Health Insurance Marketplace

Get Your Copy of the IOM Future of Nursing Infographic

Action Coalition Logos from Across the Nation

LinkedIn Guide for Action Coalitions

Opportunities from Recent Weekly Updates:


AARP Collecting Stories for I Heart Caregivers

HRSA Funding Opportunities for Advanced Nursing Education

Apply by February 13, 2015


We Welcome Your Comments and Contributions!

You may have noticed that we moved a few things around. Let us know what you think and share any other suggestions you have. Is there a story that you would like us to share? Let us know by emailing Andrew Bianco at [email protected].

Are you looking to sign up for the Weekly Update, Advancing Health Newsletter, E-Alerts, or Webinar Invitations? If so, register here!

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